Mickael Bentz[Posted by , Prod­uct Mar­ket­ing Man­ager, Neolane]

Face­book page tab apps have become a key com­po­nent of brands’ social media mar­ket­ing strate­gies.  While many are acces­si­ble to all users, oth­ers require a “social opt-in,” which requires cer­tain Face­book pro­file infor­ma­tion in exchange for access to the app.

To bet­ter under­stand how mar­keters are lever­ag­ing social opt-in capa­bil­i­ties,  Neolane ana­lyzed the Face­book page tab apps of 450 brand pages, includ­ing the top 150 each in the US, UK, and France.  The info­graphic below sum­ma­rizes the key find­ings, includ­ing the most com­mon types of Face­book apps deployed, the most requested pieces of pro­file infor­ma­tion, and which apps are dri­ving the high­est engage­ment.  To view the full analy­sis, down­load our new eBook.

Social Marketing: Analyzing Facebook Apps and Social Opt-in



  1. […] To find out more about Face­book apps and brands, check out this info­graphic from Neolane. […]

  2. […] both par­ties are knowl­edge­able about what the rela­tion­ship entails. Check out this info­graphic by Neolane to learn more about the way social opt-ins are used by brands to mar­ket to […]

  3. […] page is a great way for brands to check engage­ment of their app. Check out this info­graphic from Neolane to learn more about social opt-in and how brands use […]

  4. […] Ana­lyz­ing Face­book Apps of 150 Lead­ing Brands [Info­graphic] (neolane​.com) […]

  5. […] from a data bro­ker.  For instance, using social mar­ket­ing strate­gies in con­junc­tion with the social opt-in, this rich data can be cap­tured from sites like Face­book with con­sumers’ per­mis­sion.  The value […]

  6. […] an oppor­tu­nity to look into the online lives of cus­tomers or prospects—through permission-based social opt-ins, of course—and exam­ine inter­ests declared, activ­i­ties shared, likes, tweets, posts, etc. across […]

  7. […] miss to check out an Info­graphic on the analy­sis of Face­book apps of lead­ing brands here by neolane, a con­ver­sa­tional mar­ket­ing technology […]

  8. […] will see a tab ask­ing them to like the page in order to see what’s behind it.  Accord­ing to a recent Neolane study, fan gat­ing is much more com­mon among French brand pages, whereas only 9% of Amer­i­can brand pages […]