Mickael Bentz[Posted by , Product Marketing Manager, Neolane]

Facebook page tab apps have become a key component of brands’ social media marketing strategies.  While many are accessible to all users, others require a “social opt-in,” which requires certain Facebook profile information in exchange for access to the app.

To better understand how marketers are leveraging social opt-in capabilities,  Neolane analyzed the Facebook page tab apps of 450 brand pages, including the top 150 each in the US, UK, and France.  The infographic below summarizes the key findings, including the most common types of Facebook apps deployed, the most requested pieces of profile information, and which apps are driving the highest engagement.  To view the full analysis, download our new eBook.

Social Marketing: Analyzing Facebook Apps and Social Opt-in



  1. […] To find out more about Facebook apps and brands, check out this infographic from Neolane. […]

  2. […] both parties are knowledgeable about what the relationship entails. Check out this infographic by Neolane to learn more about the way social opt-ins are used by brands to market to […]

  3. […] page is a great way for brands to check engagement of their app. Check out this infographic from Neolane to learn more about social opt-in and how brands use […]

  4. […] Analyzing Facebook Apps of 150 Leading Brands [Infographic] (neolane.com) […]

  5. […] from a data broker.  For instance, using social marketing strategies in conjunction with the social opt-in, this rich data can be captured from sites like Facebook with consumers’ permission.  The value […]

  6. […] an opportunity to look into the online lives of customers or prospects—through permission-based social opt-ins, of course—and examine interests declared, activities shared, likes, tweets, posts, etc. across […]

  7. […] miss to check out an Infographic on the analysis of Facebook apps of leading brands here by neolane, a conversational marketing technology […]

  8. […] will see a tab asking them to like the page in order to see what’s behind it.  According to a recent Neolane study, fan gating is much more common among French brand pages, whereas only 9% of American brand pages […]