The dynamic gam­ing indus­try needs an equally dynamic solu­tion for man­ag­ing social media across chan­nels. Cae­sars Enter­tain­ment uses the Adobe Social solu­tion within Adobe Mar­ket­ing Cloud to drive aware­ness of its brands, pro­mote its Total Rewards loy­alty pro­gram, and increase room reser­va­tions, event ticket sales, and din­ing reservations.

We dis­cov­ered that a sig­nif­i­cant por­tion of our app rev­enue came from peo­ple who inter­acted with our apps and later came back through a dif­fer­ent chan­nel to pur­chase,” says Eric Petersen, direc­tor of new media mar­ket­ing at Cae­sars. “With­out Adobe Social, we couldn’t credit the rev­enue to the apps appro­pri­ately. Instead we’d have to attribute it only to the last-touch chan­nel. The prob­lem with that is that we could end up focus­ing only on devel­op­ing that chan­nel while down­play­ing the activ­i­ties that actu­ally gen­er­ated the cus­tomer interest.”

Adobe Social inte­grates seam­lessly with other Adobe Mar­ket­ing Cloud solu­tions, which Cae­sars has been using to opti­mize web con­tent pub­lish­ing, online ana­lyt­ics and test­ing, and mul­ti­chan­nel deliv­ery of mar­ket­ing cam­paigns. Now Cae­sars gets as much detail about social media as it has for tra­di­tional and mobile-optimized web­sites. Learn more here.

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