The value of your fans on Face­book is zero if you aren’t mon­e­tiz­ing them. We know this is the kind of dilemma mar­keters face every day when they have to jus­tify their social media bud­get, and Adobe’s solu­tion just became gen­er­ally avail­able today. In March at the Adobe Omni­ture Sum­mit 2011, we promised you, the first solu­tion to mea­sure social media ROI and the first inte­gra­tion of social media mon­i­tor­ing and mea­sure­ment with multi-channel ana­lyt­ics. AOL, Martha Stew­art Liv­ing Omn­i­me­dia, Sam­sung Elec­tron­ics and other big brands actively engaged with social media have spent the past four months help­ing us bul­let­proof the beta for its offi­cial launch. I invite you to see how Social­An­a­lyt­ics can change how you deliver busi­ness results.
Invest­ments in social media are grow­ing, but they rep­re­sent only a small por­tion of com­pa­nies’ mar­ket­ing spend. Who can blame the c-suite for these small invest­ments when the only busi­ness value is char­ac­ter­ized by “engage­ment” and mea­sured in “num­ber of likes or followers?” Volume does not equal rev­enue, busi­ness value – or even relevance. And let’s be frank: an analy­sis of how many likes and fol­low­ers you have isn’t social ana­lyt­ics. Adobe Social­An­a­lyt­ics moves beyond engage­ment met­rics and offers unprece­dented insights that trace the path from social engage­ment to sales conversion. Our cus­tomers are now mea­sur­ing in terms of “rev­enue per follower.” From tight Face­book inte­gra­tion to mon­i­tor­ing tools cor­re­lated with con­ver­sion data, we sin­cerely believe we’re mov­ing social media from engage­ment to action­abil­ity and busi­ness impact.
Already a user? Share a com­ment on your Social­An­a­lyt­ics experience! Or con­tact me for more details on what Social­An­a­lyt­ics can do for you.