We wanted to get a snapshot of social media uses, challenges and needs from companies today. So in our latest Digital Intelligence Briefing, produced in partnership with Econsultancy, we surveyed over 650 marketers in Europe and the US to find out how they are managing and measuring social media.
We found that:
- Nearly 70% of respondents believe that social media needs to be more rooted in data, but less than 25% are leveraging social data to optimise their marketing strategies.
- Around three quarters of client-side respondents agree that measuring the impact of social is “very difficult”.
- Enterprise-level businesses are more likely than smaller companies to be tracking revenue generated (directly) by social media activity, and also sales where social has assisted.