We wanted to get a snap­shot of social media uses, chal­lenges and needs from com­pa­nies today. So in our lat­est Dig­i­tal Intel­li­gence Brief­ing, pro­duced in part­ner­ship with Econ­sul­tancy, we sur­veyed over 650 mar­keters in Europe and the US to find out how they are man­ag­ing and mea­sur­ing social media.

We found that:

  • Nearly 70% of respon­dents believe that social media needs to be more rooted in data, but less than 25% are lever­ag­ing social data to opti­mise their mar­ket­ing strategies.
  • Around three quar­ters of client-side respon­dents agree that mea­sur­ing the impact of social is “very difficult”.
  • Enterprise-level busi­nesses are more likely than smaller com­pa­nies to be track­ing rev­enue gen­er­ated (directly) by social media activ­ity, and also sales where social has assisted.
Check out some of the key find­ings below, along with five steps to superb social man­age­ment, brought to you by @AdobeSocial and @Econsultancy.

Down­load the full report.

Managing & Measuring Social, brought to you by @AdobeSocial & @Econsultancy