Social media cam­paigns need to be agile to suc­ceed. That’s why Mullen North Car­olina, one of the top-rated adver­tis­ing agen­cies in the United States, uses Adobe Media Opti­mizer for Social (part of Adobe Mar­ket­ing Cloud) to put the right mes­sage in front of the right cus­tomers for its clients, like Lenovo.

Mullen NC recently man­aged two Twit­ter ad cam­paigns for the com­puter giant with remark­able results. Cus­tomer engage­ment rose 81% and pos­i­tive sen­ti­ment for Lenovo rose 228%. At the same time, Levovo’s cost per engage­ment fell by 56%.

It is incred­i­bly valu­able for our clients to be able to effec­tively track returns on social media cam­paigns,” says Micheal Smith, direc­tor of demand gen­er­a­tion media at Mullen NC. “It allows them to bet­ter plan their mar­ket­ing spend for greater returns.”

Check out Mullen NC’s full story on how it took Lenovo’s social mar­ket­ing cam­paign to new heights and increased ROI.