Social media campaigns need to be agile to succeed. That’s why Mullen North Carolina, one of the top-rated advertising agencies in the United States, uses Adobe Media Optimizer for Social (part of Adobe Marketing Cloud) to put the right message in front of the right customers for its clients, like Lenovo.

Mullen NC recently managed two Twitter ad campaigns for the computer giant with remarkable results. Customer engagement rose 81% and positive sentiment for Lenovo rose 228%. At the same time, Levovo’s cost per engagement fell by 56%.

“It is incredibly valuable for our clients to be able to effectively track returns on social media campaigns,” says Micheal Smith, director of demand generation media at Mullen NC. “It allows them to better plan their marketing spend for greater returns.”

Check out Mullen NC’s full story on how it took Lenovo’s social marketing campaign to new heights and increased ROI.