We just released a new case study on how RPA, one of the largest inde­pen­dent adver­tis­ing agen­cies, has been using our plat­form to man­age Face­book Adver­tis­ing on behalf of their clients.

After many suc­cess­ful years man­ag­ing SEM via the Effi­cient Fron­tier Plat­form, RPA was happy to see that Face­book man­age­ment was just as easy and effec­tive. RPA uses our plat­form for key fea­tures such as auto-splitting Face­book tar­gets, cre­at­ing bulk ads, man­ag­ing bulk­sheets, and view­ing gran­u­lar report­ing. Because all of these fea­tures are part of an easy to use work­flow, RPA has more time to focus on strate­gic mar­ket­ing activ­i­ties for their clients.

The results of RPA’s Face­book cam­paigns have been suc­cess­ful. RPA has seen their clients’ cost per like (CPL) go down by 12% as a result of Effi­cient Frontier’s opti­miza­tion and cost per inter­ac­tion (CPI) for some Face­book cam­paigns has been 15% lower than com­pa­ra­ble SEM campaigns.

To view the full case study click here.

 

Mar­garita Golod
Senior Prod­uct Mar­ket­ing Manager