LinkedIn’s recent deci­sion to open up a pub­lish­ing plat­form to a select group of its mem­bers hasn’t stirred up nearly as much atten­tion as I thought it would, despite what could become an oppor­tu­nity for mil­lions to share orig­i­nal con­tent and build their per­sonal and pro­fes­sional brand. I think this is one oppor­tu­nity that may be fly­ing under the radar.

Unlike LinkedIn’s Influ­encer pro­gram, which is strictly lim­ited to a select few, the new pub­lish­ing plat­form is likely to be expanded to all 277 mil­lion mem­bers after an ini­tial pilot phase of 25,000 con­cludes. How does it work? Pub­lish a post and instantly it becomes part of your pub­lic pro­file. Open pub­lish­ing on LinkedIn has unique ben­e­fits, includ­ing the following.

A Wider Range of Con­trib­u­tors Extends Reach

Shared exper­tise has always been a good thing, but some­times, some of the best knowl­edge isn’t read­ily avail­able. In fact, prior to the open pub­lish­ing tool, shared con­tent on LinkedIn was lim­ited to only those in your net­work, and inter­ac­tion was restricted to LinkedIn con­tacts. Under the new pro­gram, post a blog and it can be seen by any­one and every­one who wants to read it, even those who aren’t cur­rently con­nected to you. On the flip side, you can just as eas­ily fol­low con­tent from other LinkedIn mem­bers, even those who are not in your network.

A Strong Career Dif­fer­en­tia­tor For Both Employ­ees and Recruiters

For employ­ees, LinkedIn has long been rec­og­nized and respected as a way to show­case your skills and exper­tise. But adding long-form blog con­tent to a pro­fes­sional resume is an even bet­ter way to dif­fer­en­ti­ate your­self in your indus­try. A well-written blog can con­nect thoughts about your field and iden­tify, or even resolve, industry-specific chal­lenges, cre­at­ing valu­able oppor­tu­ni­ties for indi­vid­u­als to deliver insight directly to a pro­fes­sional net­work. The best part? You don’t have to won­der if any­one will see it. Think about how many peo­ple world­wide have cre­ated pro­fes­sional blogs on plat­forms like Word­Press or Blog­ger. LinkedIn is the most log­i­cal plat­form for such a blog to exist.

For recruiters, LinkedIn has always been a key resource for find­ing the best and brightest—that’s likely to stay the same. How­ever, with open pub­lish­ing, the qual­ity of infor­ma­tion avail­able to HR pro­fes­sion­als can only improve, high­light­ing not only skills and exper­tise, but per­sonal and pro­fes­sional details that can help ensure employ­ers find the right fit when scout­ing talent.

It will be inter­est­ing to see how LinkedIn pub­lish­ing is received and whether or not the social media chan­nel is suc­cess­ful at mak­ing the move to a legit­i­mate pub­lish­ing plat­form for both indi­vid­u­als and brand ambas­sadors. There’s a dual oppor­tu­nity avail­able here for moti­vated peo­ple to estab­lish a per­sonal and pro­fes­sional brand. And with no fee paid to con­trib­u­tors, LinkedIn might be the first to har­ness the power of pro­fes­sional exper­tise and dis­trib­ute it with­out hav­ing to pay a dime.

2 comments
JeffOgden
JeffOgden

I'm one of the users selected to contribute. Very interesting publishing opportunity, I think.


Jeff Ogden, the Fearless Competitor

Creator and Host, Marketing Made Simple TV

http://www.marketingmadesimple.tv

batoolali100
batoolali100

I completely agree! Many people just don't write and publish content, which I think helps you stand out so much more as a prospective employee. I know as we consider interns to hire, we love to find a blog (even personal) and see the level of insight and writing they post online.

http://www.webdevelopmentseo.com/