We’ve been following the social action of the Masters Golf Tournament on Golf Digest’s social hub and the team at Augusta is doing a great job surfacing stats on the hot topics.

Here are just a few:

Playing poorly won’t help your social mentions…

Bubba Watson started the tournament slow and went from belle of the ball before the tournament to a social side mention now:


Playing poorly may help your social mentions…

Tiger Woods dropped a ball on Friday after hitting it out of bounds – an action he thought was legal but that ended up being super illegal. Initially the ruling from Masters organizers was to kick Tiger out of the tournament, but Saturday morning they changed the ruling to a 2 stroke penalty. Either way, social is going crazy talking about this. We counted over 6400 tweets in just the past hour (it’s currently 10.30am PT), 40k on the topic in the past day. Golf Digest mentioned that their initial Facebook post on the Tiger situation received double engagement than any other post from Friday.

Pictures are king

The “king” of golf, Arnold Palmer, is still popular. The 83 year-old fist pumped after his initial tee shot, and people of all ages shared the image. Ashley Mayo of Golf Digest wrote, “45 percent of people who saw it in their News Feeds “liked” it. Seven percent of people shared the image with their Facebook friends. That’s incredible engagement. The King lives on.”


As of Saturday morning, these are the top folks in the tournament standings:

– Jason Day alone in 1st
– Freddy Couples & Marc Leishman tied for 2nd
– Angel Cabrera, Jim Furyk and Brandt Snedeker tied for 4th

Will they also have success socially? So far all 5 have garnered only about 6300 tweets. They either need to win big or lose big to win the social game.

Or make history:

Tianlang Guan, all of 14 years old (!) and the youngest person to tee it up and make the cut (play well enough during the week to keep playing on the weekend) at the Masters. Wow. There have been 10k tweets in the past day about him. And that will continue trending up, especially when he continues to do new things, like getting penalized for slow play — another Masters first!

What are your predictions for the rest of the weekend? Let us know in the comments!