We’ve been fol­low­ing the social action of the Mas­ters Golf Tour­na­ment on Golf Digest’s social hub and the team at Augusta is doing a great job sur­fac­ing stats on the hot topics.

Here are just a few:

Play­ing poorly won’t help your social mentions…

Bubba Wat­son started the tour­na­ment slow and went from belle of the ball before the tour­na­ment to a social side men­tion now:


Play­ing poorly may help your social mentions…

Tiger Woods dropped a ball on Fri­day after hit­ting it out of bounds — an action he thought was legal but that ended up being super ille­gal. Ini­tially the rul­ing from Mas­ters orga­niz­ers was to kick Tiger out of the tour­na­ment, but Sat­ur­day morn­ing they changed the rul­ing to a 2 stroke penalty. Either way, social is going crazy talk­ing about this. We counted over 6400 tweets in just the past hour (it’s cur­rently 10.30am PT), 40k on the topic in the past day. Golf Digest men­tioned that their ini­tial Face­book post on the Tiger sit­u­a­tion received dou­ble engage­ment than any other post from Friday.

Pic­tures are king

The “king” of golf, Arnold Palmer, is still pop­u­lar. The 83 year-old fist pumped after his ini­tial tee shot, and peo­ple of all ages shared the image. Ash­ley Mayo of Golf Digest wrote, “45 per­cent of peo­ple who saw it in their News Feeds “liked” it. Seven per­cent of peo­ple shared the image with their Face­book friends. That’s incred­i­ble engage­ment. The King lives on.”


As of Sat­ur­day morn­ing, these are the top folks in the tour­na­ment standings:

- Jason Day alone in 1st
– Freddy Cou­ples & Marc Leish­man tied for 2nd
– Angel Cabr­era, Jim Furyk and Brandt Snedeker tied for 4th

Will they also have suc­cess socially? So far all 5 have gar­nered only about 6300 tweets. They either need to win big or lose big to win the social game.

Or make history:

Tian­lang Guan, all of 14 years old (!) and the youngest per­son to tee it up and make the cut (play well enough dur­ing the week to keep play­ing on the week­end) at the Mas­ters. Wow. There have been 10k tweets in the past day about him. And that will con­tinue trend­ing up, espe­cially when he con­tin­ues to do new things, like get­ting penal­ized for slow play — another Mas­ters first!

What are your pre­dic­tions for the rest of the week­end? Let us know in the comments!