Today is an excit­ing day for Effi­cient Fron­tier. We’ve just announced that we’ve acquired Con­text Optional, thereby cre­at­ing the first com­pre­hen­sive suite of solu­tions for social media mar­ket­ing. Con­text Optional has quickly become a leader in enter­prise social mar­ket­ing solu­tions, main­tain­ing and engag­ing audi­ences on behalf of major For­tune 500 com­pa­nies. Join­ing forces with Con­text Optional was a nat­ural next step for Effi­cient Fron­tier as we con­tinue to become the lead­ing global dig­i­tal mar­ket­ing company.

This acqui­si­tion will sig­nif­i­cantly expand our social media offer­ings and cre­ate the first uni­fied solu­tion for man­ag­ing and opti­miz­ing Face­book fan acqui­si­tion through to fan reten­tion and engage­ment. Mar­keters will also have a com­plete suite of online mar­ket­ing solu­tions avail­able to them across some of their most impor­tant social net­works — Face­book, Twit­ter and LinkedIn.  

By com­bin­ing our com­ple­men­tary com­pa­nies, we’ve cre­ated a seam­less and unique level of effi­ciency for our clients — some­thing they’ve repeat­edly asked for and we’re thrilled to be able to provide.

As a result of this acqui­si­tion, mar­keters will be able to:

  • More effi­ciently tar­get audi­ences based on social engage­ment insights and con­tin­u­ally refine their Face­book appli­ca­tion expe­ri­ences to bet­ter match their audi­ences’ interests
  • Deliver a seam­less and mea­sur­able end user expe­ri­ence with con­sis­tent, inte­grated adver­tis­ing and social mar­ket­ing content
  • Bet­ter track their cam­paigns through inte­grated ana­lyt­ics to receive a more com­plete view of performance

We believe that this acqui­si­tion will broaden Effi­cient Frontier’s offer­ings even fur­ther, expand­ing beyond our roots as a search engine mar­ket­ing com­pany. While SEM remains core to our busi­ness, our scope goes far beyond that, and includes holis­ti­cally man­ag­ing and opti­miz­ing dis­play and social media adver­tis­ing on behalf of our clients. We look for­ward to mov­ing into the (par­don the pun) new fron­tier of dig­i­tal mar­ket­ing with Con­text Optional as an inte­gral part of our future.


David Karn­st­edt
Pres­i­dent and CEO