Instagram Mention in Social Buzz Report

Three weeks ago, we announced the final count­down to the gen­eral release of the all new Adobe Social! Today, we’re proud to announce that the enhanced solu­tion has suc­cess­fully launched! Check out the press release, and con­tinue to tune into this blog for deep dives on the new fea­tures and func­tion­al­ity. Here, we’ll focus on new lis­ten­ing sources—meaning the new social plat­forms we’ve inte­grated into Adobe Social to pro­vide cus­tomers more com­pre­hen­sive lis­ten­ing and ana­lyt­ics tools. Keep in mind this is just the begin­ning of our expan­sion, as this is huge area of focus through­out 2013 and beyond; expect more social plat­forms to join the Adobe Social fam­ily soon!

New Social Lis­ten­ing Data Sources

As many of us in mar­ket­ing believe, the social web is a holy grail of cus­tomer infor­ma­tion such as likes, inter­ests, and pref­er­ences. Yet the chal­lenge for mar­keters is how to cap­i­tal­ize on this infor­ma­tion and cap­ture spe­cific insights per­ti­nent to their brand. Through buzz mon­i­tor­ing plat­forms, like Adobe Social, mar­keters can lever­age social lis­ten­ing data to under­stand brand pref­er­ences, iden­tify prod­uct and ser­vice issues, and sur­face trends, busi­ness oppor­tu­ni­ties, and even brand threats.

Our cus­tomers already received access to the full Twit­ter fire hose, pub­lic data on lots more social net­works, and mil­lions of blogs, forums, and mes­sage boards. With the launch of the all new Adobe Social, we’ve added some impor­tant sources to this arsenal:

  • Visual social net­works: Insta­gram and Flickr. The rapid pro­lif­er­a­tion and pop­u­lar­ity of image– and ani­mated GIF-based social net­works has been pretty aston­ish­ing; it’s rev­o­lu­tion­ized the way we share news and per­sonal updates across not just those net­works (Insta­gram, Flickr, Pin­ter­est, Tum­blr), but also tra­di­tion­ally text-based net­works like Face­book and Twit­ter. Now, Insta­gram and Flickr are part of our social lis­ten­ing data toolkit, which will give mar­keters a way to see how cus­tomers are express­ing their advo­cacy (or frus­tra­tion, or prod­uct pref­er­ences…) through the visual medium. It’s pretty awe­some to see how the Insta­gram images are brought right into your feed in our Social Buzz report—check out this Pho­to­shop men­tion on the left.
  • Location-based social net­works: Foursquare. Foursquare data gives mar­keters valu­able access to local, real-time check-ins and buzz around their brands or stores. We’ll pick up Foursquare men­tions any time a tracked term shows up in an update or tip, and for those of you with brick and mor­tar stores, we’ll pull in check-ins to your stores along with that crit­i­cal loca­tion data.

In addi­tion to new data sources, stay tuned for infor­ma­tion on Advanced Lis­ten­ing fea­tures com­ing to Adobe Social soon. We’ll be adding enhanced seg­men­ta­tion, fil­ter­ing, and query logic to ensure our cus­tomers can ana­lyze the right social con­ver­sa­tions and get to insight and action faster than ever.

That’s all for now, folks. We are thrilled about the launch, and we’ll keep up this blog series to help you under­stand the value the excit­ing new fea­tures and func­tion­al­ity bring. As always, fol­low @AdobeSocial on Twit­ter for the lat­est and please share this with inter­ested col­leagues and/or every­one you know.