Last week dur­ing Social Media Week Lon­don, Simon Mor­ris, Mar­ket­ing Direc­tor EMEA (@smorris75), shared how Adobe fully lever­aged social media for the piv­otal CS6 launch ear­lier this year.

To learn more and find out some of the results of the cam­paign, check out the pre­sen­ta­tion on Slideshare:

You can also hear from Adobe’s Direc­tor of Social Media, Maria Poveromo (@mariapoveromo), in this ear­lier blog post: Prov­ing Social ROI for the Adobe CS6 launch.