Last week during Social Media Week London, Simon Morris, Marketing Director EMEA (@smorris75), shared how Adobe fully leveraged social media for the pivotal CS6 launch earlier this year.

To learn more and find out some of the results of the campaign, check out the presentation on Slideshare:

You can also hear from Adobe’s Director of Social Media, Maria Poveromo (@mariapoveromo), in this earlier blog post: Proving Social ROI for the Adobe CS6 launch.