In my latest Search Engine Land column, I take a look at the phenomenon known as “ad fatigue” and offer tips for how to combat it when managing your ad campaigns on Facebook.
Due to the nature of Facebook, it’s likely that users will see your ad repeatedly, which may potentially render them less effective over time. So what can you do to keep your Facebook ad campaigns fresh and effective and combat “ad fatigue”? Here’s a link to my analysis and several tips:
Dr. Siddharth Shah
Sr. Director, Business Analytics