Over the week­end Mash­able ran a story high­light­ing the NFL’s sta­tus as a leader in the social space.  The NFL uses social to drive increased fan engage­ment and improve online fan communication—in short, to give fans more oppor­tu­ni­ties to expe­ri­ence and engage with what’s hap­pen­ing in real time and behind the scenes at the NFL. Whether it’s new tech­nolo­gies, cross-platform engage­ment strate­gies, pop cul­ture syn­er­gies, or get­ting smarter about lever­ag­ing the rich con­sumer data avail­able online, the NFL is doing just about every­thing right.

And how big is the social team they must have, you ask, to empower them to be this inno­v­a­tive and proac­tive? The num­ber will sur­prise you: one man strong. Duane Munn, the social media man­ager for NFL​.com and NFL Net­work, has a demand­ing job; he’s avail­able around the clock to keep the NFL rel­e­vant and on top of emerg­ing top­ics and trends. But luck­ily he has a pow­er­ful tool to help him do it: Adobe Social. “You always have to be aware and have your hand on the pulse,” he says, and to do that he prefers to “pay atten­tion to trend­ing top­ics and intel­li­gent mea­sures to make sure each post gets traction.”

Munn and the NFL use Adobe Social to mon­i­tor online trend­ing play­ers, key­words, and buzz; track sen­ti­ment; iden­tify key con­tent cre­ators and sources online to join the con­ver­sa­tion; and har­ness rich real-time data about con­sumer pref­er­ences and behav­iors to run a data-driven social pro­gram that truly engages their fans. Now there’s an MVP in the making!

To learn more about how Adobe Social can power your social pro­gram, visit us at our web­site.

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