The answer is it depends. Are you focused on customer communication, brand exposure or increasing traffic to your site? From Facebook to YouTube to Digg and beyond the list of social media sites continues to grow at an extraordinary pace, making the task of choosing the right route to expand social media marketing increasingly complex. Which social media outlet will net the most bang for the buck?
Check out this graphic created by CMO.com and 97th Floor for an analysis of which social media tools are your best bet, it may clear up some of the social media overload you may be experiencing.
I’d love to get your feedback about what social media site best accomplishes your objectives. Post your comments below.
Click here for a downloadable pdf version of the chart: