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Social Media: Monitoring vs. Measurement

Analytics · By Brent Dykes On January 27, 2011 · 3 Comments

As more companies increase their spending on social media in 2011, it is becoming more important to track the performance of these key marketing initiatives. Depending on the social media platform and specific activity being tracked, you might have the option to take one or two approaches: monitor or measure. You may feel that the...

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