Adobe Digital Marketing Blog | social media analytics

Do Facebook ads carry their weight?

Digital Advertising, Social Media · By Sid Shah On May 17, 2012 · 2 Comments

Recent reports have suggested that Facebook advertising is not very effective and in comparison to Google provides significantly less value. There has been some interesting debate about this comparison, which peaked when GM announced it was not finding Facebook advertising effective and cut its Facebook ad budget. However, other reports have suggested that brands such...

The New Way to Identify Your Twitter Influencers

Social Media · By Marianne Llewellyn On September 27, 2011 · Add Comment

With this post I am going to focus on one very specific opportunity for identifying your Twitter influencers. And I am not talking about knowing how many followers they have or the number of times they are retweeted. I am talking about what their actual influence is on your business - in terms of revenue, or whatever other metric(s) you are focused on as a proxy for revenue.

Is Your View of Social Media Analytics Complete?

Social Media · By Marianne Llewellyn On September 13, 2011 · Add Comment

The only true social media analytics solutions will have both social media monitoring and measurement capabilities. At the most basic level, social media strategies and tactics that marketers are leveraging (or benefiting from) can be characterized in one of three ways: on a social platform, on the website or at the intersection of the two. Read more to make sense of all the moving parts and establish a framework for maximizing the ROI of your social programs.

Top Stories

Pages

The Latest

Rule-based classifications (Part 1: Making classifications easier)

More