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Forrester Names Adobe Social A Strong Performer Among Top Social Relationship Platforms

Digital Marketing, Social Media · By Jordan Enright-Schulz On May 3, 2013 · Add Comment

Forrester Research recently published “The Forrester Wave™: Social Relationship Platforms (SRP), Q2 2013”. Adobe Social was one of just eight vendors selected for evaluation, and received a Strong Performer ranking for version 2.1 of its platform, released in Q4 2012. Across Forrester’s four categories (Risky Bets, Contenders, Strong Performers, and Leaders), Strong Performer was the...

Video and Social Go Together Like Comments and Retweets

Digital Index, Social Media · By Joe Martin On April 16, 2013 · Add Comment

The continued growth of social media has marketers continually asking … How can I make my social marketing drive better results? One solution may lie within digital video content. Online video has already made strides in terms of mobile and social growth and will prove to continue to be a valuable piece...

If Content is King, Video is Heir to the Throne

Digital Index · By Tamara Gaffney On April 9, 2013 · 24 Comments

As more TV and sports broadcasters are making programs available via mobile devices and offering live content to their subscribers, the storm of available content and consumers demanding it has led to the growth of video content across all devices, particularly tablets and smartphones. Our U.S. Digital Video Benchmark Report for 2012...

What Does the New Facebook News Feed Layout Mean For Social Marketers?

Social Media · By Jordan Enright-Schulz On March 13, 2013 · 9 Comments

Last week, Facebook announced a new layout of the Facebook Home Page designed to reduce clutter, make stories more visual and engaging, and help users sort through the flood of stories to find those they are most interested in. The change seems sure to benefit users, but many of our customers are asking us how...

Adobe Social Joins the Twitter Certified Products Program

Social Media · By Jordan Enright-Schulz On January 21, 2013 · Add Comment

Twitter has helped to power a dramatic shift in the way brands interact with consumers online, from customer service, to sales and product promotion, to advocacy and evangelism. We value our strong relationship with Twitter and we are proud of the capabilities we offer our customers around publishing, moderating, and measuring their Twitter content and...

ACTIVE Network registers impact to bottom line using Adobe Marketing Cloud to transform social media activity into commerce.

Analytics, Social Media · By Mark Boothe On December 12, 2012 · Add Comment

As a leader in cloud-based Activity and Participant Management (APM), ACTIVE Network transforms social media activity into commerce for partner events and offers. Using Adobe Marketing Cloud, the company is leveraging web analytics to optimize social media campaigns and align messaging with marketing and business goals.

“Data is the fundamental source of truth,” says...

From Advertising Week 2012 — Where Social Media & Ads Meet

Digital Advertising, Social Media · By Matt Rozen On October 5, 2012 · Add Comment

The final Adobe-sponsored panel at Advertising Week 2012 was one near and dear to my heart. Social matures: how it’s impacting your advertising and bottom line. The crux of the discussion, led by Mashable’s Christina Warren, was how the social media world, built on an ethos of community building and...

September 2012 Social Media Marketing Round-up: Must-Read Tips and Best Practices from Digital Marketing Experts

Digital Marketing · By Dariana Ross On October 4, 2012 · Add Comment

In September we zeroed in on social media marketing-related content to tie into the general availability of Adobe Social, our social marketing platform, complete with social listening, management and publishing capabilities. Social is undoubtedly hot and there is still that marketers can learn about this emerging channel and how to create campaigns that resonate...

Adobe Social: 5 things to love

Digital Marketing, Social Media · By Parth Mukherjee On October 4, 2012 · 1 Comment

Friedrich Nietzsche, the German philosopher and many other things, in his book Twilight of the Idols, says about life “that which has to be proved cannot be worth much.” As a marketer I cannot speak profoundly about life, but I can say as much – if Nietzsche’s sentence had anything to do with...

Socialize with us at Advertising Week 2012

Digital Advertising · By Matt Rozen On September 30, 2012 · Add Comment

We wrote previously about how you can find Adobe at Advertising Week 2012 in the “Advertising Week Experience”. Here are some more details so if you’re in NYC, you can join us. And if you can’t make it, join us virtually and socially:

We’ll be at Times...

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