Adobe Digital Marketing Blog | Social Media

Using Data to Make Decisions

Analytics · By Mark Boothe On December 2, 2010 · Add Comment

We recently spent some time talking with Virgin America’s Bowen Payson, manager of online and digital marketing about how they are using Adobe solutions. Bowen’s comments provide insight about how online marketers can effectively measure multiple online channels.

In the beginning, many of Virgin America’s marketing efforts were based on trial-and-error and educated guesses...

Social Media Acquisition Reporting Basics [Advanced Solutions]

Social Media · By Pearce Aurigemma On August 31, 2010 · 4 Comments

As the title of this blog suggests I write about advanced topics. However, sometimes even the more “basic” versions of what I talk about are still advanced. So when I refer to basics in this post I don’t mean it is as sophomoric or something you should assign to an intern.

Recently, I wrote about...

Youtube — Yup, We Track That! [Advanced Solutions]

Analytics · By Pearce Aurigemma On August 10, 2010 · 9 Comments

As most people are looking at Facebook few are looking at Youtube. If we were to compare Facebook and Youtube, Facebook would be a sports car and Youtube would be a luxury SUV. Facebook is growing fast and everyone loves to look at sports cars. However, YouTube can easily be more valuable, and when truly...

Facebook Integration – Development Secrets Revealed

Social Media · By Pearce Aurigemma On May 3, 2010 · 3 Comments

In this post I am going to explain, in high level details, how you can develop your own Facebook integration. You will want to read the post on what the facebook integration provides, before you read this post so you understand what the goal of this integration is. This post is intended for developers.

...

Social Media in 30 Seconds

Digital Marketing · By Wes Funk On April 28, 2009 · 72 Comments

If you’ve ever had a hard time explaining “Social Media” to your family (or your colleagues) here’s a little graphic that illustrates the difference between Social News, User-Generated Content, and Networking sites.

UPDATE: You can now click on the image below to download the file. Or find it on SlideShare.

Categories of...

Integrating Twitter Into Web Analytics [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On February 23, 2009 · 27 Comments

At last week’s annual Omniture Summit, there was a lot of buzz about social media and Twitter specifically. In my SiteCatalyst Power User session, one of the things I covered was an idea about how you can leverage Omniture SiteCatalyst to monitor your company’s brand reputation in tools like Twitter. This...

Highlights from Pubcon: People are Testing, They’re Really Testing!

Personalization · By Lily Chiu On November 17, 2008 · 1 Comment

I spoke on a Landing Page Optimization panel at PubCon in Las Vegas last week, and the big learning I came away with is that more people are testing! It was pretty exciting to poll the audience on who’s currently testing and see well over 50% of the room raise their hands. Of those...

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