Adobe Digital Marketing Blog

Is Your View of Social Media Analytics Complete?

Social Media · By Marianne Llewellyn On September 13, 2011 · Add Comment

The only true social media analytics solutions will have both social media monitoring and measurement capabilities. At the most basic level, social media strategies and tactics that marketers are leveraging (or benefiting from) can be characterized in one of three ways: on a social platform, on the website or at the intersection of the two. Read more to make sense of all the moving parts and establish a framework for maximizing the ROI of your social programs.

Connect Social Media to Business Results: SocialAnalytics Now Available

Social Media · By Chad Warren On August 19, 2011 · Add Comment

The value of your fans on Facebook is zero if you aren’t monetizing them. We know this is the kind of dilemma marketers face every day when they have to justify their social media budget, and Adobe’s solution just became generally available today. In March at the Adobe Omniture Summit 2011, we promised you, the...

Announcing Adobe SocialAnalytics: Blending Business with Social

Social Media · By Chad Warren On March 9, 2011 · 2 Comments

Yesterday, I sat in a room with social strategists representing some of the biggest brands in the World. We talked about their social media initiatives: the challenges they're facing and the headway they are making to leverage social media to engage their customers. Of all the interesting insights, one theme came through loud and clear: The trial period is over. It's time to demonstrate the business value of this channel. In other words, the days of social media in a silo are over.

What’s Making Headlines at Summit 2011?

Digital Marketing · By Customer Success On March 9, 2011 · Add Comment

We have officially kicked off the Adobe Omniture Summit 2011 and we’re excited to unveil a new, next-generation platform for the Adobe Online Marketing Suite. The new platform is designed for high-performance and scalability in the rapidly developing digital marketing landscape and can handle...

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