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When a Static Page Beats a Flash-based Page

Personalization · By John Broady On June 19, 2009 · 5 Comments

We’ve recently run tests for two clients in which we’ve tested a “static” version of a homepage vs. their default Flash version. “Static” simply means that we served users a non-Flash version of the homepage.

The desire of our clients to run these tests probably has a lot to do with the state of the...

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