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Using Data to Make Decisions

Analytics · By Mark Boothe On December 2, 2010 · Add Comment

We recently spent some time talking with Virgin America’s Bowen Payson, manager of online and digital marketing about how they are using Adobe solutions. Bowen’s comments provide insight about how online marketers can effectively measure multiple online channels.

In the beginning, many of Virgin America’s marketing efforts were based on trial-and-error and educated guesses...

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Using Data to Make Decisions

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Point of Sale: Retail & Travel Weekly #34

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