There are undoubtedly many companies that spend exorbitant amounts of money on marketing efforts without ever being able to see which efforts are successful and which are not. With Adobe’s SearchCenter +, search marketers can measure all the way from acquisition to conversion, showing management exactly which search campaigns work. Serenata Flowers, the largest independent direct shipper of flowers in the United Kingdom, achieved a 340 percent return on ad spend (ROAS), improved conversion rates by 180 percent, increased sales, reduced marketing costs, and provided a better customer website experience by using Adobe solutions to optimize its customer acquisition and conversion efforts.
Prior to Adobe, Serenata Flowers leveraged a free analytics solution that could not scale to keep up with the company’s growth and success. The company needed an integrated measurement solution that offered access to more granular data beyond the basic click and conversion numbers that the company was receiving with its free solution. Serenata considered many solutions, but most alternatives could not fully address its challenges. Serenata selected Adobe SiteCatalyst, powered by Omniture, and gained real-time web analysis data on traffic sources and conversion rates, which enabled the team to cut down dramatically on marketing reporting expenditures without a dip in revenue.
“We are constantly refining what we do,” said Peter Ahl, managing director and founder of Seranata Flowers. “We’ve found Adobe products, powered by Omniture, to be the best solutions out there—enabling us to look at all areas of our business in a very quantitative way.”
For more information about Serenata Flowers’ use of Adobe solutions, and other companies that have seen successful results with Adobe solutions, visit Omniture.com’s success story page. You can also keep up with our technology, expert commentary, and events on Facebook.
What advertising efforts bring the greatest return to your organization, and how do you measure them?