Dig­i­tal mar­keters hun­gry to learn more about mar­ket­ing in a dig­i­tal world will be trav­el­ing to Salt Lake City, Utah, to attend the 2014 Adobe Sum­mit: The Dig­i­tal Mar­ket­ing Con­fer­ence, March 24–28.

Whether you are an ana­lyst, dig­i­tal mar­keter, devel­oper, mar­ket­ing exec­u­tive, adver­tiser, pub­lisher, con­tent man­ager, or social mar­keter, you will find valu­able infor­ma­tion about the lat­est inno­va­tions in the field of online marketing.

Come and explore more than 100 ses­sions in eight tracks of dig­i­tal mar­ket­ing, includ­ing mar­ket­ing ana­lyt­ics, cross-channel cam­paign man­age­ment, Web expe­ri­ence man­age­ment, dig­i­tal adver­tis­ing, per­son­al­iza­tion and opti­miza­tion, social mar­ket­ing, mar­ket­ing inno­va­tions, and hands-on labs.

The con­fer­ence will also give you an oppor­tu­nity to per­son­ally net­work with the top mar­keters in the field and get advice on how to han­dle your own mar­ket­ing and data con­cerns and strategies.

It’s not all work. Take advan­tage of some of the country’s best ski­ing on Friday’s Ski Day. You might dis­cover that an Olympic ski­ing medal could be in your future.

On Thurs­day, March 27, from 3–4 p.m., I will be host­ing a ses­sion on “Man­ag­ing Your Busi­ness in the Cloud: Top Five Con­sid­er­a­tions.” Dis­cover what you need to con­sider when tak­ing on the cloud. Dis­cus­sions will focus on best prac­tices lead­ing com­pa­nies are fol­low­ing to ensure suc­cess. We will break down the options avail­able to you when you are deter­min­ing whether to use the cloud in your next mar­ket­ing campaign.

Expe­ri­enced dig­i­tal mar­keters know that cre­at­ing ele­ments of a mar­ket­ing cam­paign can be time con­sum­ing. Pulling all the pieces together—multiple teams to cre­ate assets, good com­mu­ni­ca­tion to ensure that all the teams are work­ing together, man­age­ment to ascer­tain that the details are right, and more—can be a major under­tak­ing. In my ses­sion, you will dis­cover how to use the cloud to cre­ate a mar­ket­ing cam­paign effi­ciently and make changes quickly to ensure that you are res­onat­ing with your tar­get market.

A num­ber of indus­try lead­ers will be assist­ing me with the pre­sen­ta­tion, including:

  • Ryan Boni­fa­cino, vice pres­i­dent, Dig­i­tal Strat­egy at Alex and Ani, LLC. Ryan is well known for his knowl­edge of dig­i­tal mar­ket­ing, online adver­tis­ing, social media, and e-commerce.
  • Patrick Vir­nich, vice pres­i­dent, Com­mer­cial E-business at Covi­dien. Patrick is an expert in e-commerce strat­egy and pres­ence, dig­i­tal sales enable­ment tool sets, and dig­i­tal con­tent man­age­ment of prod­uct, clin­i­cal, and com­mer­cial information.
  • Pierre Tager, group prod­uct man­ager, Adobe. Pierre is an expert on the Adobe CQ Cloud Manager.
  • Mitch Nel­son, direc­tor of man­aged ser­vices, Adobe. Mitch man­ages dozens of mission-critical deploy­ments for Adobe’s cus­tomers globally.

For more infor­ma­tion, visit the 2014 Adobe Sum­mit The Dig­i­tal Mar­ket­ing Con­fer­ence web­site.