Henkel Adhe­sive Tech­nolo­gies has fig­ured out how to get cus­tomers to spend more time on its web­site. With mod­u­lar web­site design and Adobe Expe­ri­ence Man­ager, part of Adobe Mar­ket­ing Cloud, the com­pany lets local mar­kets choose their own sticky content.

Our mod­u­lar ‘white label’ approach with Adobe Expe­ri­ence Man­ager bal­ances global con­sis­tency and local flex­i­bil­ity,” says Dr. Sal­ima Dou­ven, Global Head of Dig­i­tal Strat­egy for Adhe­sive Tech­nolo­gies. “The approach clearly res­onates with cus­tomers, as we’re see­ing an increase in both page impres­sions and aver­age view­ing time.”