With a mission to provide relevant, engaging information to audiences of all sizes and interests, Rundfunk Berlin-Brandenburg (rbb) had to pick a digital content management solution that’s both powerful and versatile enough to meet its needs. The solution: Adobe Experience Manager, part of Adobe Marketing Cloud.

rbb complements its public radio and television programming with interactive digital content that automatically adapts to fit computers, tablets and smartphones. Adobe Experience Manager allows rbb share rich media from its broadcast channels across websites, which minimizes the costs associate with both production and distribution.

“With the current version of Adobe Experience Manager, we can cover our needs quite well,” says Heinz W. Richter, project manager at rbb. “It also delivers the advantage of only having to generate content once for reuse across multiple areas.” http://adobe.ly/17eWcyW

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