With a mis­sion to pro­vide rel­e­vant, engag­ing infor­ma­tion to audi­ences of all sizes and inter­ests, Rund­funk Berlin-Brandenburg (rbb) had to pick a dig­i­tal con­tent man­age­ment solu­tion that’s both pow­er­ful and ver­sa­tile enough to meet its needs. The solu­tion: Adobe Expe­ri­ence Man­ager, part of Adobe Mar­ket­ing Cloud.

rbb com­ple­ments its pub­lic radio and tele­vi­sion pro­gram­ming with inter­ac­tive dig­i­tal con­tent that auto­mat­i­cally adapts to fit com­put­ers, tablets and smart­phones. Adobe Expe­ri­ence Man­ager allows rbb share rich media from its broad­cast chan­nels across web­sites, which min­i­mizes the costs asso­ciate with both pro­duc­tion and distribution.

With the cur­rent ver­sion of Adobe Expe­ri­ence Man­ager, we can cover our needs quite well,” says Heinz W. Richter, project man­ager at rbb. “It also deliv­ers the advan­tage of only hav­ing to gen­er­ate con­tent once for reuse across mul­ti­ple areas.” http://​adobe​.ly/​1​7​e​W​cyW

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