Audi Konfigurator

Audi AG has a rep­u­ta­tion for engi­neer­ing excel­lence. The company’s web­sites reflect it. With Adobe Expe­ri­ence Man­ager, part of Adobe Mar­ket­ing Cloud, the automaker pro­vides a tech­ni­cally sophis­ti­cated, smooth ride through its prod­uct lines for buy­ers and enthusiasts.

The solu­tion is pow­er­ful enough to let cor­po­rate mar­keters steer the con­tent all of its global web­sites, but nim­ble enough to let local mar­keters drive their own suc­cesses. And the company’s car con­fig­u­ra­tor, which is used by 90% of Audi cus­tomers, per­forms quickly and smoothly.

The goal of our web­sites is to con­vey the Audi expe­ri­ence and fos­ter more engage­ment with our brand and excite­ment about our vehi­cles,” says Michael Adolf, head of the brand por­tal at Audi. “Our 93 web­sites are offered in 40 lan­guages to pro­vide peo­ple with expe­ri­ences that are more rel­e­vant and personalized.”

Adobe Mar­ket­ing Cloud solu­tions let Audi rapidly upload infor­ma­tion that becomes imme­di­ately avail­able to global users. They also improve cus­tomer insight, while dri­ving down mar­ket­ing costs. Find out what else they can do here.