Bombardier is the world’s only manufacturer of both planes and trains. Until now, its aircraft and rail transport businesses have had largely separate identities. To help unify its image as a leader in transportation manufacturing, Bombardier implemented Adobe Experience Manager, part of Adobe Marketing Cloud. The Adobe solution gives Bombardier the ability to deliver dynamic websites with centralized assets for a consistent brand.
Jean-Francois Deschênes, chief web officer and director of human resource information systems at Bombardier, says, “We need to control the overall look and feel of the brand, but still give local managers the flexibility to adjust content to fit their particular markets. Adobe Experience Manager combines the control and personalization capabilities that we need to accomplish our goals.”
Check out Bombardier’s full story here.