If your job title has “chief” in it, or if you aspire to such a posi­tion, then more likely than not you are a con­trol freak. Well, maybe freak is a lit­tle too extreme. Still, you like to be in con­trol of your busi­ness. For a CEO, CMO, or CTO, con­trol means hav­ing every­thing on premise—from human resources, train­ing, and IT to your busi­ness Web con­tent man­age­ment (WCM) system.

More­over, if you are an IT man­ager or a dig­i­tal mar­keter who is assigned to do the grunt work, you too would have con­cerns about a WCM sys­tem. In this case, you might be appre­hen­sive about whether your depart­ment is prop­erly staffed with skilled employ­ees who under­stand what a WCM sys­tem is sup­posed to do and whether or not the staff has the knowl­edge to make fixes and upgrades when necessary.

As much as you like the ele­ment of con­trol that an on-premise WCM pro­vides, your com­pany may not be suited for such an infra­struc­ture. Like just about every­thing in life, one size does not fit all.

Before com­mit­ting, it is best to ana­lyze your busi­ness and deter­mine whether an on-premise WCM is advan­ta­geous to your situation.

5 Advan­tages to an On-Premise WCM

Of course, cen­tral­ized con­trol and the cre­ation of an on-premise infra­struc­ture and sup­port group for a WCM sounds like an ideal sit­u­a­tion for any com­pany. Here are five advan­tages to such a scenario:

  1. Con­trol­ling the secu­rity, loca­tion, and man­age­ment of your data. Because every­thing is in-house, there is less chance that an out­side busi­ness can get hold of your pre­cious data.
  2. Build­ing your own infra­struc­ture so you limit your depen­dence on out­side resources. This results in bet­ter man­age­ment of costs, time, resources, and time to market.
  3. Hav­ing an IT staff on premise that can make fixes and upgrades when nec­es­sary, ensur­ing that projects are not delayed wait­ing for out­sourced assistance.
  4. Tak­ing full advan­tage of the skills and knowl­edge of your IT depart­ment, ensur­ing that the invest­ment in IT is optimized.
  5. Con­trol­ling the provider’s time, activ­ity, and qual­ity, ensur­ing bet­ter man­age­ment of personnel.

5 Dis­ad­van­tages to an On-Premise WCM

How­ever, build­ing an on-premise WCM can be costly if your busi­ness does not already have the nec­es­sary pieces. Major dis­ad­van­tages con­cern cost, train­ing, hir­ing per­son­nel, and the size of your busi­ness over time.

These are some of the dis­ad­van­tages to hav­ing an on-premise WCM:

  1. The inabil­ity to scale to your needs. If your busi­ness expe­ri­ences sea­sonal changes, there will be times when you are work­ing your WCM to full capac­ity and other times when you are using it under capacity.
  2. The cost of cre­at­ing a depart­ment to train an IT staff.
  3. The cost of hir­ing employ­ees, allo­cat­ing office space, and acquir­ing hard­ware and software.
  4. The time required to work on WCM issues pre­vents employ­ees from com­plet­ing other tasks and could affect time to market.
  5. The pos­si­bil­ity of an on-premise power fail­ure that could result in lost data and downtime.

If you decide that an on-premise WCM is best for your busi­ness, there are a few key things you need to keep in mind to guar­an­tee suc­cess. For exam­ple, the ven­dor you choose to help you cre­ate your on-premise sys­tem should have a strong con­sult­ing ser­vice to guide your staff along the way. It is not enough for it to have soft­ware solu­tions. It should be able to also answer any ques­tions you have con­cern­ing man­age­ment, sup­port, and training.

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