A mod­ern­ized, per­son­al­ized web­site for Fiat Brasil is engag­ing cus­tomers and dri­ving busi­ness for the automaker. With the help of dig­i­tal com­mu­ni­ca­tions con­sul­tant Agen­ci­aClick Iso­bar, the automaker redesigned and rebuilt its web­site using the inte­grated Adobe Ana­lyt­ics and Adobe Expe­ri­ence Man­ager solu­tions in Adobe Mar­ket­ing Cloud.

For us, there are many advan­tages to Adobe solu­tions. The cutting-edge tech­nol­ogy is extremely impor­tant, and it is only with a pio­neer­ing tech­nol­ogy that we can effi­ciently man­age our brand’s dig­i­tal assets,” says Fabi­ano D’Agostinho, vice pres­i­dent of tech­nol­ogy and projects at Agen­ci­aClick Isobar.

Specif­i­cally, Agen­ci­aClick is help­ing Fiat per­son­al­ize con­tent for three spe­cific client groups: men, women, and business-to-business. Fiat also wants to update con­tent inde­pen­dently of an IT cycle, per­form accu­rate A/B test­ing, expand mobile device capa­bil­i­ties, and quickly iden­tify pref­er­ences of online customers.

Since its launch, the web­site has increased use of the car con­fig­u­ra­tor by 70%, to about 600,000 per month, and tripled con­sumer inter­est in pur­chases. It has also caught the atten­tion of auto indus­try insid­ers, includ­ing Autoe­s­porte, one of Brazil’s lead­ing auto­mo­bile news mag­a­zines. The Fiat site won the magazine’s Best Site award for 2013 based on aspects includ­ing ease of access, user nav­i­ga­tion, updat­ing fre­quency, and tools for assem­bling desired vehi­cle models.

Read the entire case study here.

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