To ful­fill its mis­sion of inte­grat­ing health and human ser­vice sys­tems nation­wide, The Amer­i­can Pub­lic Human Ser­vices Asso­ci­a­tion (APHSA) is mak­ing dig­i­tal expe­ri­ences more rel­e­vant for its mem­bers. The not-for profit orga­ni­za­tion replaced its aging con­tent man­age­ment sys­tem with Adobe Expe­ri­ence Man­ager in Adobe Mar­ket­ing Cloud to sup­port a new web­site that bet­ter man­i­fests its purpose.

We encour­age our mem­ber agen­cies to lever­age tech­nol­ogy and new inno­va­tions to improve processes, and we wanted our web­site to reflect those val­ues,” says Tracy Ware­ing, exec­u­tive direc­tor of APHSA. “Adobe Expe­ri­ence Man­ager was the only solu­tion we found that offered robust func­tion­al­ity to meet our needs now and for years to come.”

Web con­tent updates that used to take months to com­plete can now be accom­plished in min­utes because Adobe Expe­ri­ence Man­ager empow­ers staff to update con­tent with­out need­ing tech­ni­cal assis­tance. Tem­plates sim­plify lay­out and design while main­tain­ing brand con­sis­tency and fil­l­able forms cre­ated with Adobe Expe­ri­ence Man­ager make it eas­ier for mem­bers to sub­mit information.

With Adobe Expe­ri­ence Man­ager, we can use our resources more effi­ciently to bring together all of our infor­ma­tion onto a sin­gle por­tal to pro­vide our mem­bers with faster and more rel­e­vant expe­ri­ences,” says Ware­ing.
Read the entire suc­cess story: http://​adobe​.ly/​1​y​s​Q​mr0


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