To fulfill its mission of integrating health and human service systems nationwide, The American Public Human Services Association (APHSA) is making digital experiences more relevant for its members. The not-for profit organization replaced its aging content management system with Adobe Experience Manager in Adobe Marketing Cloud to support a new website that better manifests its purpose.

“We encourage our member agencies to leverage technology and new innovations to improve processes, and we wanted our website to reflect those values,” says Tracy Wareing, executive director of APHSA. “Adobe Experience Manager was the only solution we found that offered robust functionality to meet our needs now and for years to come.”

Web content updates that used to take months to complete can now be accomplished in minutes because Adobe Experience Manager empowers staff to update content without needing technical assistance. Templates simplify layout and design while maintaining brand consistency and fillable forms created with Adobe Experience Manager make it easier for members to submit information.

“With Adobe Experience Manager, we can use our resources more efficiently to bring together all of our information onto a single portal to provide our members with faster and more relevant experiences,” says Wareing.
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