Global brands must pro­vide a seam­less Web expe­ri­ence to users around the world. Users in Brazil should have the same brand aware­ness as those in the US.

Deliv­er­ing the same brand expe­ri­ence across coun­tries with dif­fer­ent lan­guages is a chal­lenge in itself, and some­times the same lan­guage will have dif­fer­ent con­no­ta­tions in dif­fer­ent countries.

For exam­ple, the word “cueca” refers to cloth­ing (under­gar­ments). How­ever, in Por­tu­gal, it refers to women’s under­gar­ments; and in Brazil, it refers to men’s under­gar­ments. The lan­guage and the pro­nun­ci­a­tion is the same, but the con­text is dif­fer­ent. This cre­ates huge chal­lenges for cre­at­ing and deliv­er­ing local­ized con­tent to var­i­ous countries.

Join us at Ses­sion 806: Going Global: Best Prac­tices for Man­ag­ing a Dig­i­tal Pres­ence World­wide, where we’ll dis­cuss how these chal­lenges can be han­dled using Adobe Expe­ri­ence Man­ager along with a story of a suc­cess­ful cus­tomer implementation.