Global brands must provide a seamless Web experience to users around the world. Users in Brazil should have the same brand awareness as those in the US.

Delivering the same brand experience across countries with different languages is a challenge in itself, and sometimes the same language will have different connotations in different countries.

For example, the word “cueca” refers to clothing (undergarments). However, in Portugal, it refers to women’s undergarments; and in Brazil, it refers to men’s undergarments. The language and the pronunciation is the same, but the context is different. This creates huge challenges for creating and delivering localized content to various countries.

Join us at Session 806: Going Global: Best Practices for Managing a Digital Presence Worldwide, where we’ll discuss how these challenges can be handled using Adobe Experience Manager along with a story of a successful customer implementation.

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