As we kick off Adobe Sum­mit EMEA today, we’re excited to announce a new SaaS offer­ing for cre­at­ing social com­mu­ni­ties, specif­i­cally designed around social learn­ing and field/channel enable­ment, called Adobe Expe­ri­ence Man­ager Com­mu­ni­ties for learn­ing. This fol­lows closely on the heels of the announce­ment of the lat­est major ver­sion of Adobe Expe­ri­ence Man­ager at Adobe Sum­mit in Salt Lake City, and speaks to our ongo­ing cus­tomer com­mit­ment to inno­vate on the solution.

While dig­i­tal expe­ri­ences deliv­ered directly to cus­tomers are crit­i­cal to build­ing brand loy­alty and engage­ment, inter­ac­tions cus­tomers have with an enterprise’s employ­ees and part­ners are just as impor­tant. This new Adobe Expe­ri­ence Man­ager offer­ing pro­vides a sim­ple way for mar­keters and sub­ject mat­ter experts to pub­lish edu­ca­tional con­tent to a com­mu­nity, facil­i­tate knowl­edge exchange, and mea­sure results.

Employ­ees Are Crit­i­cal to Build­ing Brand Affinity

Pro­vid­ing customer-facing employ­ees and a company’s part­ners the con­tent and knowl­edge they need to be effec­tive is increas­ingly chal­leng­ing as con­sumers come armed with infor­ma­tion from dig­i­tal chan­nels and orga­ni­za­tions move faster in their intro­duc­tion of prod­ucts and ser­vices. In addi­tion, the use of mobile devices con­tin­ues to rise, includ­ing for those work­ing in the field, result­ing in an ever-increasing demand for con­tent that’s acces­si­ble across devices. Sim­ply push­ing out con­tent one-way, with­out the abil­ity to eas­ily solicit feed­back or con­tri­bu­tions to the con­tent from those con­sum­ing it, can result in poor qual­ity. An agile approach is far more effec­tive, where the audi­ence is part of a learn­ing com­mu­nity, and mem­bers not only con­sume con­tent, but offer com­ments, insights, ques­tions, and even their own content—so that knowl­edge is freely exchanged from peer-to-peer instantly.

At the core of any suc­cess­ful social com­mu­nity is an expe­ri­ence that entices users to con­tinue com­ing back to inter­act and con­tribute their own insights. In doing so, the com­mu­nity con­tin­ues to flour­ish and grow in value. A key com­po­nent to enabling this is to ensure rel­e­vant con­tent is eas­ily sur­faced to each indi­vid­ual. Expe­ri­ence Man­ager Com­mu­ni­ties for learn­ing ensures the most rel­e­vant con­tent is eas­ily dis­cov­ered by users, with dynamic con­tent rec­om­men­da­tions based on user pro­file infor­ma­tion, tags and activ­i­ties; a stream­lined inter­face with fea­tured, assigned, rec­om­mended, and viewed con­tent; and search that dives into metadata.

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Rich, use­ful con­tent makes com­mu­ni­ties more valuable

In addi­tion, man­ag­ing the con­tent is crit­i­cal so it’s orga­nized effec­tively across teams. Expe­ri­ence Man­ager Com­mu­ni­ties for learn­ing comes with embed­ded capa­bil­i­ties of Expe­ri­ence Man­ager Assets, so assets can eas­ily be uploaded and man­aged from a cen­tral repos­i­tory. The solu­tion is also built on top of the Adobe Mar­ket­ing Cloud, enabling inte­gra­tion with the Mar­ket­ing Cloud Assets folder, so assets can be eas­ily shared between other Mar­ket­ing Cloud solutions.

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Shared assets across the Adobe Mar­ket­ing Cloud means com­mu­nity con­tent can flow into other mar­ket­ing initiatives

Expe­ri­ence Man­ager Com­mu­ni­ties for learn­ing is not “another social net­work for the enterprise”—social inter­ac­tiv­ity is enabled directly while view­ing con­tent, so users can imme­di­ately add ques­tions, com­ments, rat­ings, tags, and other insights with­out going to another screen or join­ing a spe­cific forum to do so. This stream­lined method of inter­ac­tiv­ity makes it easy to share insights, encour­ag­ing knowl­edge shar­ing across peers and experts.

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Com­mu­ni­ties for learn­ing makes learn­ing a social expe­ri­ence and makes social­iz­ing a way to increase the knowl­edge of mem­bers in the community

The solu­tion can be accessed any­where, and is built with mobile in mind as a first-class client. This isn’t only con­ve­nient, but crit­i­cal for those in the field who need access to infor­ma­tion at a moment’s notice.  Avail­able for iPad in its first release, the offer­ing enables users to find and access con­tent, com­plete courses, inter­act with oth­ers, and gain insights at the moment of need. Users can also down­load con­tent for offline view­ing and track­ing, even when dis­con­nected from the network.

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Great­est con­ve­nience to social­ize and learn with mobile access

Both for­mal and infor­mal train­ing can be supported—enabling users to store, cat­e­go­rize and pub­lish con­tent, includ­ing SCORM and xAPI (Tin Can) com­pli­ant eLearn­ing con­tent, for manda­tory or optional con­sump­tion. Learner progress and scores can be tracked for cer­ti­fi­ca­tion, or inte­grated with a third-party sys­tem of record.

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Adhoc or for­mal train­ing, the solu­tion adapts to the needs of the organization

The solu­tion goes beyond basic report­ing of data that must be mas­saged to glean any insights—it pro­vides rich ana­lyt­ics in graph­i­cal for­mat across user engage­ment, con­tent effec­tive­ness, and top con­trib­u­tors within the com­mu­nity, to instantly iden­tify trends, suc­cesses and prob­lem areas that can be acted upon immediately.

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Real-time insights into the value of the com­mu­nity con­tent and progress of the com­mu­nity and members

Expe­ri­ence Man­ager Com­mu­ni­ties for learn­ing is a turn-key solu­tion enabling instant cre­ation of com­mu­ni­ties to quickly drive ROI. It can be deployed as an on-demand, stand-alone offer­ing, and lever­aged imme­di­ately with­out any cus­tomiza­tion or devel­op­ment, or any pre­req­ui­site Adobe prod­ucts sold sep­a­rately. It can also be pur­chased to sup­port a broader cus­tomer expe­ri­ence strat­egy, along with the rest of Expe­ri­ence Manager.

We’re work­ing hard and expect to make the offer­ing avail­able this sum­mer, so stay tuned for updates.

 

1 comments
degbert
degbert

 It's great to see Adobe incorporate standards-based eLearning specifications (SCORM, xAPI) into AEM. Having social features embedded with learning content is very compelling as well. Perhaps the most exciting enhancement for me would be to have a learning dashboard that would show me a comprehensive view of the learner and show me the effectiveness of the learning content. With the core services of the marketing cloud available to AEM, we should see the best learning dashboards in the industry with this product. :-)