Were you dis­ap­pointed because this year’s Super Bowl wasn’t exactly the bat­tle you’d been hop­ing for? Then we have the per­fect Adobe Sum­mit ses­sion for you. Come join us at the Mobile Throw Down ses­sion, where we’ll part­ner with CITYTECH, an Adobe Busi­ness Solu­tion Part­ner focused on dig­i­tal strat­egy and Adobe Mar­ket­ing Cloud implementation, to bat­tle it out and help you deter­mine the right mobile tech­nol­ogy options for your mobile web­sites and mobile apps.

We’ll begin the ses­sion by talk­ing about your most valu­able asset—your cus­tomer. Com­pa­nies with the most suc­cess­ful mobile strate­gies start by eval­u­at­ing the entire, end-to-end, cus­tomer expe­ri­ence to under­stand how mobile can add unique value. This means enabling cus­tomers to quickly do the key “jobs” they seek to com­plete on mobile and also lever­ag­ing native device fea­tures to add per­son­al­iza­tion to mobile apps. Doing this is a must; data shows that a poor mobile Web expe­ri­ence will lead nearly 40 per­cent of con­sumers to a com­peti­tor and the aver­age smart­phone user only focuses on eight apps at any given time. So how do you wow your cus­tomers and keep them com­ing back on mobile?

Next we’ll talk about the tech­nol­ogy. You need to find the right fit between your customer’s needs and the tech­nol­ogy option that will allow your orga­ni­za­tion to exe­cute on its over­all vision over the long term. More plat­forms, more device sizes, and a desire to speed time to mar­ket make bal­anc­ing these objec­tives dif­fi­cult. For exam­ple, on mobile Web you now have tablets and minitablets. Does this mean you need to con­sider respon­sive design? For mobile apps, you may have been focus­ing on iOS but now see an increas­ing num­ber of your cus­tomers vis­it­ing your site from an Android device. Is it time to start think­ing about hybrid app development?

For addi­tional insights into the ques­tions posed here, and to learn more about devel­op­ing a customer-centric mobile strat­egy and using it to drive sus­tain­able and smart tech­nol­ogy deci­sions, come spend an hour bat­tling it out with Adobe and CITYTECH at Adobe Sum­mit dur­ing the Mobile Throw Down ses­sion. We promise, it will be more excit­ing than the Super Bowl.