By unit­ing its web ana­lyt­ics, web con­tent man­age­ment, and dig­i­tal asset man­age­ment capa­bil­i­ties, Life Tech­nolo­gies has suc­cess­fully improved both oper­a­tions and finan­cial returns.

The global biotech­nol­ogy prod­ucts com­pany stan­dard­ized its web con­tent cre­ation and pub­lish­ing on Adobe Expe­ri­ence Man­ager, part of Adobe Mar­ket­ing Cloud. Now Life Tech­nolo­gies cen­trally man­ages nine global sites while allow­ing local mar­kets to cus­tomize pric­ing and prod­uct information.

Richard Milne, global direc­tor of e-commerce and dig­i­tal mar­ket­ing at Life Tech­nolo­gies, says, “To empower regional teams to man­age con­tent cre­ation and pub­lish­ing, you need to ensure con­sis­tency and quality—otherwise you run the risk of erod­ing brand equity. The abil­ity to estab­lish approval work­flows that gov­ern con­tent pub­lish­ing within Adobe Expe­ri­ence Man­ager helps assure our stan­dards are met regard­less of what region the con­tent is being offered.”

In one year, Expe­ri­ence Man­ager helped the com­pany grow online traf­fic by 25%, SEO results by 44%, and online orders by 6%.

Check out Life Tech­nolo­gies’ full story here.

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