Mobile apps are the next great challenge for marketing experts. Bruce Lefebvre sets the scene perfectly in “So, You Want to Build an App.” In his “Mobile App Development and Content Management with AEM” session at Adobe Summit, he’ll show you how Adobe Marketing Cloud solutions are providing amazing capabilities for delivering mobile apps. It’s a must-see session to learn about Adobe Experience Manager and PhoneGap.

But what if you want to gain hands-on practical experience with AEM, PhoneGap, and mobile app development? If you want to roll up your sleeves and build a mobile app yourself, then we’ve got an awesome lab planned for you. In “Building Mobile Apps with PhoneGap Enterprise,” you’ll have the opportunity to create, build, and update a mobile application with AEM. You’ll see how easy it is to deliver applications across multiple platforms. You’ll also learn how you can easily monitor app engagement through integration with Adobe Analytics and Adobe Mobile Services.

If you want to know how you can deliver more effective apps, leverage your investment in AEM, and bridge the gap between marketers and developers, then you need to attend this lab at Adobe Summit. Join us for this extended deep dive into the integration between AEM and PhoneGap. No previous experience is necessary—you don’t need to know how to code, and you don’t need to know any of the Adobe solutions because we’ll explain it all as we go along. Some of you will also be able to leave the lab with the mobile app you wrote, so you can show your friends and colleagues how you’re ready to continuously drive mobile app engagement and ROI, reduce your app time to market, and deliver a unified experience across channels and brands.

Are you ready to master the mobile app challenge?