Mobile apps are the next great chal­lenge for mar­ket­ing experts. Bruce Lefeb­vre sets the scene per­fectly in “So, You Want to Build an App.” In his “Mobile App Devel­op­ment and Con­tent Man­age­ment with AEM” ses­sion at Adobe Sum­mit, he’ll show you how Adobe Mar­ket­ing Cloud solu­tions are pro­vid­ing amaz­ing capa­bil­i­ties for deliv­er­ing mobile apps. It’s a must-see ses­sion to learn about Adobe Expe­ri­ence Man­ager and PhoneGap.

But what if you want to gain hands-on prac­ti­cal expe­ri­ence with AEM, Phone­Gap, and mobile app devel­op­ment? If you want to roll up your sleeves and build a mobile app your­self, then we’ve got an awe­some lab planned for you. In “Build­ing Mobile Apps with Phone­Gap Enter­prise,” you’ll have the oppor­tu­nity to cre­ate, build, and update a mobile appli­ca­tion with AEM. You’ll see how easy it is to deliver appli­ca­tions across mul­ti­ple plat­forms. You’ll also learn how you can eas­ily mon­i­tor app engage­ment through inte­gra­tion with Adobe Ana­lyt­ics and Adobe Mobile Ser­vices.

If you want to know how you can deliver more effec­tive apps, lever­age your invest­ment in AEM, and bridge the gap between mar­keters and devel­op­ers, then you need to attend this lab at Adobe Summit. Join us for this extended deep dive into the inte­gra­tion between AEM and Phone­Gap. No pre­vi­ous expe­ri­ence is necessary—you don’t need to know how to code, and you don’t need to know any of the Adobe solu­tions because we’ll explain it all as we go along. Some of you will also be able to leave the lab with the mobile app you wrote, so you can show your friends and col­leagues how you’re ready to con­tin­u­ously drive mobile app engage­ment and ROI, reduce your app time to mar­ket, and deliver a uni­fied expe­ri­ence across chan­nels and brands.

Are you ready to mas­ter the mobile app challenge?