Today, we’re excited to announce a new solu­tion that enables brands to cre­ate and deliver con­sis­tent expe­ri­ences for cus­tomers across content-rich apps and the Web using one set of assets. The com­bi­na­tion of Adobe Dig­i­tal Pub­lish­ing Suite and the market-leading Web expe­ri­ence man­age­ment solu­tion, Adobe Expe­ri­ence Man­ager, helps orga­ni­za­tions stream­line the pro­duc­tion of inter­ac­tive, content-centric apps.

With the inte­gra­tion of Dig­i­tal Pub­lish­ing Suite and Expe­ri­ence Man­ager, orga­ni­za­tions have a solu­tion that allows them to:

  • Author com­pelling app con­tent faster—using the intu­itive, drag-and-drop inter­face of Adobe Expe­ri­ence Man­ager, cre­ative assets can now be seam­lessly added to respon­sive HTML tem­plates, which are then synced with DPS.
  • Decrease pub­lish­ing costs across chan­nels—con­trib­u­tors across the orga­ni­za­tion – cre­ative teams, pro­duc­tion staff and busi­ness man­agers  – can now lever­age approved cre­ative assets for deliv­ery into content-centric apps, reduc­ing depen­dence on Web pro­duc­tion and design staff. They can ensure more timely deliv­ery of con­tent with greater con­trol over mobile brand expe­ri­ences as well as the abil­ity to quickly update con­tent as needed.
  • Main­tain a con­sis­tent brand and user expe­ri­ence—pro­duc­tion staff can ensure brand con­sis­tency across Web and content-centric apps by using approved, ver­sioned assets that are cen­trally located and man­aged through Expe­ri­ence Manager’s Dig­i­tal Asset Man­age­ment.

DPS and Adobe Expe­ri­ence Man­ager make it sig­nif­i­cantly eas­ier for pub­lish­ers and brands to pro­duce con­sis­tent, rich con­tent for cus­tomers on mobile and the Web. Deliv­er­ing inter­ac­tive mag­a­zines for mobile devices and con­tent for the Web used to require sep­a­rate assets, teams and time,” says Nick Bogaty, head of dig­i­tal pub­lish­ing, Adobe. “That’s now a thing of the past. The com­bi­na­tion of our tools will arm savvy CMOs with a tremen­dous advantage.”

Lord Abbett, a U.S.-based money man­age­ment firm, is using DPS and Expe­ri­ence Man­ager to cre­ate a thought lead­er­ship app dis­trib­uted to cus­tomers, deliv­er­ing infor­ma­tion about mar­ket trends and analy­sis and keep­ing them engaged with the firm. With the DPS and Expe­ri­ence Man­ager work­flow, the firm accel­er­ated its time-to-market for the Lord Abbett Per­spec­tives app by 50 percent.

lord abbot

At Lord Abbett, we con­tin­u­ally look for ways to con­nect with our cus­tomers and employ­ees, no mat­ter what mobile device they’re using. By lever­ag­ing DPS and Adobe Expe­ri­ence Man­ager, any­one on our con­tent cre­ation team can now develop and deploy con­tent across all of our prop­er­ties,” says Steve Reilly, direc­tor of dig­i­tal com­mu­ni­ca­tions, Lord Abbett. “What’s more, we are able to man­age our dig­i­tal assets seamlessly—ensuring a uni­fied look and feel, while sim­pli­fy­ing work­flow and gain­ing pro­duc­tion efficiencies.”

Addi­tion­ally, Condé Nast is using the com­bi­na­tion of Adobe tech­nolo­gies to accel­er­ate pro­duc­tion of its iconic Van­ity Fair title for the iPhone. “Adobe DPS is the go-to solu­tion for pub­lish­ing our mag­a­zine apps on mobile devices,” says Emily Smith, direc­tor of oper­a­tions for cor­po­rate edi­to­r­ial, Condé Nast. “The inte­gra­tion of Adobe Expe­ri­ence Man­ager not only enables us deliver a con­sis­tent Van­ity Fair expe­ri­ence on mul­ti­ple plat­forms, we have advanced our on-sale date by five days.”

Finally, CMO​.com by Adobe—a web­site offer­ing news, exper­tise and insights for senior mar­ket­ing executives—is using DPS and Expe­ri­ence Man­ager to develop spe­cial edi­tions of its con­tent for tablets and smart­phones, extend­ing the reach of its con­tent to a wider audience.

In addi­tion to the new inte­gra­tion with Expe­ri­ence Man­ager, DPS also offers full app mea­sure­ment capa­bil­i­ties from Adobe Ana­lyt­ics, part of Adobe Mar­ket­ing Cloud. The com­bi­na­tion of DPS and Adobe Mar­ket­ing Cloud allows pub­lish­ers and busi­nesses to cre­ate, deliver and mea­sure rich-content mobile apps, ensur­ing the most impact­ful con­tent reaches the right audience.

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 This post was pre­vi­ously pub­lished on the Adobe Dig­i­tal Pub­lish­ing blog on Feb­ru­ary 27, 2014.