New Zealand’s largest uni­ver­sity wanted a bet­ter way to man­age its more 20,000 web pages. Because the exist­ing in-house con­tent man­age­ment sys­tem required increas­ing amounts of cus­tomiza­tion to func­tion, the Uni­ver­sity of Auck­land migrated to Adobe Expe­ri­ence Man­ager in Adobe Mar­ket­ing Cloud.

Find­ing a prod­uct that was robust, scal­able, easy to imple­ment, and easy to use for our more than 300 con­tent pub­lish­ers across the uni­ver­sity was key,” says Liz Coul­ter, direc­tor of infor­ma­tion tech­nol­ogy ser­vices at The Uni­ver­sity of Auck­land. “We also wanted the con­fi­dence that Adobe was com­mit­ted to the solution’s ongo­ing devel­op­ment to improve it and keep it cur­rent, with­out us hav­ing to think about it.”

Chiefly, the uni­ver­sity wanted a web con­tent man­age­ment sys­tem with per­son­al­iza­tion and mobile capa­bil­i­ties. Per­son­al­iza­tion will help users get to the con­tent they need faster and mobile sup­port will enable users to access infor­ma­tion from any device. Fur­ther­more, teams through­out the Uni­ver­sity of Auck­land are inves­ti­gat­ing the ben­e­fits of inte­grat­ing Adobe Expe­ri­ence Man­ager with other Adobe Mar­ket­ing Cloud solu­tions, includ­ing Adobe Social and Adobe Ana­lyt­ics.

Migrat­ing our sites to Adobe Expe­ri­ence Man­ager has been sim­ple, and I’m pleased with our deci­sion to adopt Adobe solu­tions,” con­cludes Coul­ter. “The steer­ing com­mit­tee, senior man­agers, and fac­ulty man­agers have looked for­ward to the change and have com­mented on how easy and smooth the process has been. The IT team couldn’t ask for any­thing more.”

Read the full suc­cess story here.