Online consumer products retailer OTTO has improved customer experiences while streamlining the delivery of merchandise images that drive sales. OTTO chose Adobe Experience Manager in the Adobe Marketing Cloud to centralize management of detailed product images because its proprietary Web content management system was becoming too complex and time consuming to use.
“If the redesign of an online shop triggered a new format, hundreds of thousands of image files had to be regenerated by mostly manual processes. This was extremely time consuming and inflexible and put an unreasonable strain on our IT infrastructure,” said Peter Wolter, business unit manager of e-Commerce Solutions and Technology. “The previous image delivery process limited the ability for innovation on otto.de – so we had to optimize it.”
By implementing Adobe Experience Manager within a software-as-a-service (SaaS) environment, OTTO now can easily scale to support the company’s growing volume of assets and still support high-performance, dynamic, and scalable multimedia delivery.
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