Online con­sumer prod­ucts retailer OTTO has improved cus­tomer expe­ri­ences while stream­lin­ing the deliv­ery of mer­chan­dise images that drive sales. OTTO chose Adobe Expe­ri­ence Man­ager in the Adobe Mar­ket­ing Cloud to cen­tral­ize man­age­ment of detailed prod­uct images because its pro­pri­etary Web con­tent man­age­ment sys­tem was becom­ing too com­plex and time con­sum­ing to use.

If the redesign of an online shop trig­gered a new for­mat, hun­dreds of thou­sands of image files had to be regen­er­ated by mostly man­ual processes. This was extremely time con­sum­ing and inflex­i­ble and put an unrea­son­able strain on our IT infra­struc­ture,” said Peter Wolter, busi­ness unit man­ager of e-Commerce Solu­tions and Tech­nol­ogy. “The pre­vi­ous image deliv­ery process lim­ited the abil­ity for inno­va­tion on otto​.de – so we had to opti­mize it.”

By imple­ment­ing Adobe Expe­ri­ence Man­ager within a software-as-a-service (SaaS) envi­ron­ment, OTTO now can eas­ily scale to sup­port the company’s grow­ing vol­ume of assets and still sup­port high-performance, dynamic, and scal­able mul­ti­me­dia delivery.

Read the entire suc­cess story here.