The world’s largest mobile net­work oper­a­tor is adding dynamic video to its online expe­ri­ences to improve cus­tomer engage­ment and sat­is­fac­tion. Ver­i­zon Wire­less uses Adobe Ana­lyt­ics and Adobe Tar­get in Adobe Mar­ket­ing Cloud to test and ana­lyze web traf­fic. By adding Adobe Expe­ri­ence Man­ager, Ver­i­zon Wire­less can eas­ily opti­mize, man­age, and deliver assets across desk­top and mobile devices.

Adobe Mar­ket­ing Cloud gives us the capa­bil­i­ties we need to accel­er­ate time to mar­ket and give cus­tomers what they want,” says Chris Hansen, asso­ciate direc­tor of the dig­i­tal design and devel­op­ment group, Inter­net sales oper­a­tions at Ver­i­zon Wire­less. “By ana­lyz­ing per­for­mance and apply­ing those insights, we can opti­mize videos to guide our cus­tomers through every step of their online journeys.”

By incor­po­rat­ing videos to prod­uct pages, Ver­i­zon Wire­less has real­ized a 16% lift in con­ver­sion. Adding a video about cus­tomer address changes to the web­site helped reduce call cen­ter con­tacts for the same topic by 75%.

Dynamic video capa­bil­i­ties in Adobe Expe­ri­ence Man­ager also enables a sin­gle asset to be used across web pages and devices. Plus, media opti­miza­tion has cut file sizes by 60%, decreas­ing load times and boost­ing cus­tomer sat­is­fac­tion.

Read the entire suc­cess story here.