Current product information and consistent presentation have been keys to the success of Dutch custom furnishings retailer Prominent and its six unique brands. By successfully integrating Adobe Experience Manager, part of Adobe Marketing Cloud, with its eCommerce application, Prominent has improved both lead generation and conversion.
Dennis Wessels, online marketing coordinator at Prominent, says, “We selected Adobe Experience Manager for its powerful integrations—not only with other Adobe products, but also with hybris. Adobe Experience Manager and hybris help us deliver consistent, content-rich websites for customers quickly and easily.”
Check out Prominent’s full story here.