Cur­rent prod­uct infor­ma­tion and con­sis­tent pre­sen­ta­tion have been keys to the suc­cess of Dutch cus­tom fur­nish­ings retailer Promi­nent and its six unique brands. By suc­cess­fully inte­grat­ing Adobe Expe­ri­ence Man­ager, part of Adobe Mar­ket­ing Cloud, with its eCom­merce appli­ca­tion, Promi­nent has improved both lead gen­er­a­tion and conversion.

Den­nis Wes­sels, online mar­ket­ing coor­di­na­tor at Promi­nent, says, “We selected Adobe Expe­ri­ence Man­ager for its pow­er­ful integrations—not only with other Adobe prod­ucts, but also with hybris. Adobe Expe­ri­ence Man­ager and hybris help us deliver con­sis­tent, content-rich web­sites for cus­tomers quickly and easily.”

Check out Prominent’s full story here.

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