Your cus­tomers are view­ing more videos, on more devices, than ever before.  Mobile video starts—including both smart­phones and tablets—have tripled year over year. As mar­keters, we are pro­duc­ing more video to fill this demand, and need to bring it from con­cep­tion to avail­abil­ity on all of our sites, mobile prop­er­ties, and apps faster than ever.

With that in mind, I’m excited to share the three hottest video fea­tures for mar­keters in the new Adobe Expe­ri­ence Man­ager, which will help you increase cus­tomer engage­ment and deliver opti­mized video view­ing expe­ri­ences across all of your dig­i­tal properties.

1. Smart Video Streaming

Our video play­ers are smart.  Why? Two reasons.

First, they are respon­sive.  This means you can design your video play­back expe­ri­ence once, and the player will resize based on respon­sive break­points, so you are deliv­er­ing the video in the right size and for­mat regard­less of the device.  You can author this expe­ri­ence using Adobe Expe­ri­ence Man­ager Sites by sim­ply drag­ging and drop­ping a video com­po­nent and video asset onto your page, and then pre­view it using the mobile emulator.

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Sec­ond, our video play­ers detect the device type and band­width the cus­tomer is using to view the video, and adapt the video bit rate and play­back accord­ingly to ensure that the best per­for­mance and qual­ity expe­ri­ence is deliv­ered regard­less of the device it is viewed on.

Now in Expe­ri­ence Man­ager, you can lever­age video play­ers and encod­ing pro­files out of the box, or cre­ate your own cus­tom play­ers and pro­files, so any time you upload a video to Adobe Expe­ri­ence Man­ager Assets, it will cre­ate all the ren­di­tions required to sup­port adap­tive video play­back on demand.  This means you can go to mar­ket faster, on more devices, than ever before.

2. Social Video

Accord­ing to Nielsen, YouTube reaches more US adults ages 18–34 than any cable net­work.  Your cus­tomers are con­sum­ing video from many sources.  One of the pil­lars of your mar­ket­ing strat­egy should be to make your pub­lic videos avail­able not only on your sites, but in every syn­di­cated chan­nel your cus­tomers are shop­ping in.

In Expe­ri­ence Man­ager, you can pub­lish auto­mat­i­cally to your YouTube chan­nels, as well as embed social shar­ing links so that cus­tomers can share your video with friends through pop­u­lar social net­works, such as Face­book and Twitter.

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You can also eas­ily embed local­ized cap­tion­ing and stream lan­guages based on geolo­ca­tion to reach global audi­ences with your videos on demand.

3. Video Ana­lyt­ics and Optimization

It is more impor­tant than ever to under­stand video view­ing engage­ment trends, and use that infor­ma­tion to cre­ate more effec­tive videos.  Now you can run video engage­ment reports in out-of-the-box Adobe Expe­ri­ence Man­ager Assets reports, to see view­ers and viewer drop-off as the video plays over time.   You can cre­ate dif­fer­ent ver­sions of the video to see which per­form bet­ter and adjust your video con­tent to ensure that you are max­i­miz­ing your mes­sage to customers. 

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Want to learn more about these new fea­tures or how to use Adobe Expe­ri­ence Man­ager to deliver high-quality video expe­ri­ences to your cus­tomers?  Check it out at http://​www​.adobe​.com/​s​o​l​u​t​i​o​n​s​/​w​e​b​-​e​x​p​e​r​i​e​n​c​e​-​m​a​n​a​g​e​m​e​n​t​/​v​i​d​e​o​.​h​tml