“Progress through Technology” is the core belief that inspires the innovative solutions, revolutionary engineering and progressive design that the Audi automotive brand is known for.
This philosophy is clearly visible in the latest release of their website audiusa.com, where Audi showcases its design prowess with gorgeous photo imagery, interactive model configuration, and desire evoking online videos showcasing innovation, all in a clean and responsive site.
Interactive Online Visualization
Which looks better, the black interior or the white? What about decorative inlays? What are the differences in the titanium wheels? On audiusa.com, customers can select any car model, custom configure options, zoom into images and details of the model chosen, view inventory, and contact dealers to schedule a test drive. What I found impressive is their use of interactive dynamic media technology (powered by Adobe Scene7) to display photo-realistic images of all the features car shoppers selected on their site in real time.
Video to Fuel Desire
Want to get an inside peak at the new e-Tron electronic vehicle technology, or the Audi automotive design process for the R8? It’s hard not to fall in love with Audi technology and design when it comes to life in the rich video available on the site. The content goes beyond traditional brand advertising, and includes short and long format videos that let viewers feel like they have a “backstage pass” to trends driving Audi’s innovation and centers of excellence.
Audiusa.com is optimized for mobile viewing, and automatically scales to showcase the best experience independent of the device used to access it. This progressive design is visually stimulating and easy to navigate via mouse or thumb. Scene7 can help create efficiencies in responsive design sites by allowing them to conditionally display the right sized asset cropped to fit the experience on demand.
Find out more about how Adobe Experience Manager can help you achieve this type of innovation on your site here.