Flash Player Marketing for the HTC Hero

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Today I was holding an analyst briefing here in London on our Digital Home Platform, and on the way to the office I spotted the advert above for the HTC Hero. The launch of the device will happen on the Orange network here first, but there’s an interesting addition in the marketing.

As you can see “with Adobe Flash Player for an enhanced online experience” represents basically the only feature other than the tariff. So in itself Flash support has become a marketable feature item, that’s great progress for the Flash Platform.

I believe this is the first time that we’ve seen this with mobile phone advertising, so keep your eyes out for more of this!

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