The partner ecosystem of the Flash Platform has grown tremendously over the past year and led to some great advancements for Flash designers and developers. Our partners have helped us bring Flash to 98% of internet-connected desktops, netbooks, smartphones, cable boxes, game systems, TVs, and other consumer devices which has broadened the reach of the platform. One of the strengths of the Flash Platform has always been a consistent experience for both developers and end users. Without our partners it wouldn’t be possible to create that consistent experience across the various chipsets, processors, architectures, and operating systems on all of those different devices. One of the biggest of those partner initiatives is the Open Screen Project which is bringing Flash content to web browsers as well as standalone applications across all of those devices.
The Open Screen Project started the year with momentum at CES. We announced partnerships with Broadcom and Intel that will bring Flash to the 3rd screen, televisions. We followed that up with an announcement at Mobile World Congress that in conjunction with Nokia we would create a $10 million dollar fund to foster the creation of content for multiple screens using the Flash Platform. In 2009 we received over 700 proposals and have funded more than 50 multi-screen applications. At NAB in the spring we moved further into the living room by delivering technology to our OEM partners that extended the Flash Platform to devices in the digital home such as set-top boxes and Blu-ray players. This included optimizations for using Flash technology for HD video and rich applications on those devices. During the summer we announced that we were working with NVIDIA to optimize Flash content and applications for netbooks, smartphones, and smartbooks that make use of NVIDIA GPUs. Finally, to cap it off, at MAX Qualcomm came and showed that their Snapdragon chipset was ready to support Flash Player 10.1 on smartphone and smartbook devices from companies like Toshiba. At MAX Google and RIM also announced they would be joining the Open Screen Project.
A big part of the Open Screen Project is making more moves to open up the Flash Platform. This year we took another big step forward by publishing the RTMP specification and releasing open source media and text frameworks for the Flash Platform.
The Open Screen Project now has almost 50 industry leaders that are working together to create a consistent platform for developers and users to create and consume cutting edge applications and high quality media. The members of the Open Screen project come from a wide section of industry and include companies. Some major companies announced their support for the Open Screen Project this year including Disney Interactive Media Group, Fox Mobile Group,Google, HTC,NVIDIA, Palm, Paramount, RIM, Texas Instruments, and The New York Times. This video provides a great summary of the goals and partnerships around the Open Screen Project.
Our partners allowed us to greatly expand the reach of the Flash Platform and take it to screens big and small as well as the next generation of computing devices. But the platform itself is just one part of the equation. We’ve also been working on enhancing the tools and workflows that let designers and developers create Flash content. In Part 3 tomorrow I’ll finish the series with the tools, services, and other platform technologies that we were working on in 2009.