Adobe continues to advance Flash.

Adobe teams have been working hard to innovate around new tools for HTML5 and the Flash Platform. We truly believe that it’s important for the web to have a driving force for innovation and consistent playback of rich content across platforms and browsers regardless of what codecs are used – H.264, VP8, VP6, Sorensen, AAC or others.

We see several key opportunities for the Flash Platform that are not fully enabled by standards and other formats available today:  Rich, casual games; premium video with content protection and video enhancements like overlays and other effects; rich Internet applications in enterprises and on the web with data-driven features; and digital publishing.

Following the release of AIR 2.6 for Android and last week’s Incubator release of the new “Molehill” 3D GPU accelerated APIs at the Game Developer Conference, Adobe today released a beta version of Flash Player 10.3 for Windows, Mac, and Linux. Flash Player 10.3 provides key features to developers, content publishers and end-users. And we expect to bring them to mobile devices in the future.   Try them out and let us know what you think.

  • Media Measurement – Measuring video just got easier. With Flash Player 10.3 and Adobe® SiteCatalyst®, developers can implement video analytics with as little as two lines of code for the first time.  Web analytics solutions can use a new set of open APIs to easily implement consistent video analytics irrespective of implementation or delivery protocol.  Media Measurement for Flash allows companies to get real-time, aggregated reporting of channels driving viewers to videos, what the audience reach is, and how much video is played.
  • Acoustic Echo Cancellation – Flash Player 10.3 enables developers to create real-time online collaboration experiences with high-quality audio, such as telephony, in-game voice chat, and group conferencing applications. Developers can take advantage of acoustic echo cancellation, noise suppression, voice activity detection, and automatic compensation for various microphone input levels. End users will be able to experience higher quality audio facilitating smoother conversation flow, without using a headset.
  • Integration with browser privacy controls for managing local storage – Users will have a simpler way to clear local storage from the browser settings interface – similar to how users clear their browser cookies today. Flash Player 10.3 integrates control of local storage with the browser’s privacy settings in Mozilla Firefox 4, Microsoft Internet Explorer 8 and higher, and future releases of Apple Safari and Google Chrome. Also see a related post by Emmy Huang in January.
  • Native Control Panel – Flash Player 10.3 provides users with streamlined controls for managing their Flash Player privacy, security and storage settings. Windows, Mac, and Linux users can access the Flash Player Settings Manager directly from the Control Panels or System Preferences on their computers.
  • Auto-Update Notification for Mac OS – Flash Player 10.3 supports automatic notification of software updates on Mac OS, making it easier for Mac users to stay current with new capabilities in the latest version of Flash Player.

To download the beta release of Flash Player 10.3, visit Adobe Labs. We look forward to hearing your feedback, which will help us make Flash Player better for you.

P.S. For a preview release of Flash Player with 64-bit support, please check out Adobe Flash Player “Square” for developers on Adobe Labs.

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10 thoughts on “Adobe continues to advance Flash.

  1. Pingback: Adobe Releases Flash to HTML5 Conversion Tool | Finding Out About

  2. I am trying to install Adobe Flash Player 10 but it just keeps bringing to my attention that I already have Adobe Flash Player that much I know but why will the system not let me install Adobe Flash player 10





  4. I made my first experiences with flash in version 2. My opinion is, that HTML5 is very powerfull but there will be always a chance for flash. Hang on Adobe!



  5. I’ve been really worried about rumors that Flash is losing ground in the face of Apple’s senseless rebellion, and HTML5. I value Adobe, and do all my design and development work with Adobe tools and technologies. I sincerely hope Adobe will continue healthy and strong, and will continue to do whatever is needed for it to remain a leader in the content development and delivery world. I know I speak for many who say that we stand with you, and we look to you, and NOT APPLE, to set the vision and direction for the future! These waves in the pond from Apple can be frightening to us, so seeing blog posts like this is a huge reassurance. Thank you Adobe!

  6. “We truly believe that it’s important for the web to have a driving force for innovation and consistent playback of rich content across platforms and browsers regardless of what codecs are used – H.264, VP8, VP6, Sorensen, AAC or others.”

    That’s great and all but what’s the current status of WebM support in Flash? What I’d like to do is have one WebM file on my webserver and then maximize the opportunity for visitors to my site to play it. If it means they play it in Flash then fine, if it means they play it natively in their browser then also fine.

    The original announcement was way back on the 19th of May, 2010 ( What’s the schedule for WebM support? Has there been an announcement that I’ve missed?

    • @Elliot, thanks for the comments. Adobe supports Google’s efforts to advance open standards such as WebM, and we have announced that we intend to support VP8 in a future release of Flash Player. No availability dates have been announced yet.

  7. I’m currently trying this out, but I find that my scroll bars miss most of their elements when I set the export frame for classes to frame 2. Any idea why this would possibly be?