As part of the quickly evolving device landscape, a unified video publishing workflow is more important than ever. Individual workflows for specific devices or platforms are not a long-term approach. It’s like having to build a different car, depending on the city you want to travel to. It’s expensive and distracts from the important part of your video application, the user experience.

As part of Project Primetime, we are continuing to invest in our own technology and industry standards that enable our video customers to have a single workflow that enables them to reach any web-enabled devices.

What does this mean for you? Instead of having to worry about using different content protection, video delivery or video publishing workflows, Project Primetime will provide a holistic solution, which will make your video strategy uniquely easy to deploy, protect and monetize.

We’re making two announcements today that will bring the industry towards a single video publishing workflow:

Adobe Access for native iOS applications

Adobe Access, our robust Digital Rights Management technology, will support native iOS applications.  With Adobe Access’ existing support for desktop (99% reach via Flash Player), Android (via AIR 3.0) and Smart TVs (via AIR for TV 2.5), video publishers can now reach a huge digital audience with a single content protection solution.

Here’s how it works: Adobe provides an Adobe Access DRM library that can be integrated into your native iOS application.  You build your experience using the Apple SDK, add the Adobe Access library as a component, and deliver through the Apple App Store. The Adobe Access DRM library provides all the necessary robustness. The video content is streamed using Apple’s HLS (HTTP Live Streaming) protocol, and Adobe Access provides the content protection required by studios.

MPEG-DASH support

We are announcing that our streaming technologies will support the emerging standard MPEG-DASH. It will provide the reach and flexibility required for a unified video workflow. It will not replace, but provide additional reach to existing Adobe streaming protocols. You can read more about our announcement here.

We are very excited about these announcements, which are first steps to provide a unified video publishing workflow that will offer the best reach, protection and monetization for video content.