Adobe Advances Broadcast Creation to Delivery Workflows at IBC

This week at International Broadcasting Conference (IBC) in Amsterdam, Europe’s largest show for broadcasters, Adobe’s video solutions team is showing off new versions of Flash Media Server and Flash Access, continuing to innovate on new, streamlined solutions for businesses to stream and protect premium video content. A highlight of both new products is enhanced support for mobile platforms.

With Flash Media Server (FMS) 4.5, media publishers can extend their already broad mobile reach via Flash-enabled devices, with the new ability to deliver video content to Apple’s iPad and iPhone devices, enabling them to reach the widest audience possible. Adobe’s Kevin Towes writes more about what’s new in FMS 4.5 on his blog.

Adobe Flash Access 3.0, a robust content protection and monetization solution, will enable content owners to deliver on-demand content with massive scale and strict studio-level security across a broad range of devices, following the upcoming release of Flash Player 11 and AIR 3 (release candidate versions are now available for download on Adobe Labs). More info about the latest enhancements in Flash Access can be found on Florian Pestoni’s blog.

Watch this video from Adobe’s Pritham Shetty where he discusses Adobe’s video solutions news at IBC, including Flash Media Server 4.5, Flash Access 3.0 and momentum for Adobe Pass—a solution for broadcasters, programmers and content portals to seamlessly and securely establish a user’s entitlement to premium content anywhere, anytime and on virtually any device:

If you’re attending IBC, stop by the Adobe booth in Hall 7, Stand 7.G27 and follow the Flash Platform Facebook and Twitter channels for updates on news from the show.

Client Outlook and the Adobe Flash Platform’s Picture of Health

At Toronto’s Sunnybrook Health Sciences Centre, nearly 16 to 18 million medical images are captured over the course of 300,000 exams a year. The challenge that Sunnybrook and similar other hospitals face is getting these diagnostic images to clinical staff so that they can make informed, quick decisions about patient care anytime and anywhere.

Working with the Adobe Flash Platform, eUnity, a medical imaging platform developed by IT health solutions provider Client Outlook, bridges the time, location and technology gap between access to medical images and clinicians and their patients. The solution mitigates two needs—eUnity interoperates among a variety of different Picture Archiving and Communications Systems (PACS) networks within multifacility medical facilities, and it’s simply easy for busy doctors to learn and use.

Key to eUnity’s success is delivering these diagnostic-quality images across devices so that doctors can diagnose at the point-of-care. Using Adobe Flash Builder’s extensive tooling features such as testing code and debugging across multiple screens, Client Outlook is able to extend eUnity to not only the desktop, but also to major device platforms like Android and iOS. Developers also found that working with eUnity is easily 30 percent faster than using other technology.

Before eUnity, Sunnybrook experienced a bottleneck of hundreds of images in the system, which impeded patient care. Now thousands of doctors and technicians from the multifacility medical enterprise are able to capture and view images such as X-rays, CT, MRI, ultrasound and angiography pictures anywhere and anytime.

In the near future, Client Outlook is planning to extend eUnity to an even more robust platform, leveraging the Adobe Digital Enterprise Platform and Flash Media Interactive Server. They anticipate incorporating new features like automated workflows and secured permissions.

Read more about Client Outlook and Sunnybrook’s story here.

Got Apps? Submit them for the Adobe AIR App Challenge, Sponsored by Sony

The Adobe AIR App Challenge, Sponsored by Sony, has taken off and there have already been some great AIR apps for Android Market submitted to run on the two new “Sony Tablet” Devices coming this fall. There’s still time to submit your killer apps so put your developer skills to the test!

If you submit working versions of your apps by Sept. 16, they could be selected as an Adobe MAX Showcase App and you could win a full conference pass, paid travel to MAX in LA (Oct. 1-5), qualify for the MAX Public Favorite vote prize of $10,000 plus additional prizes. All app or app project submissions are due by Oct. 10 in order to be selected as a Finalist. Submit your AIR apps for the App Challenge and you could win $200,000 in total cash prizes plus premium promotion on “Sony Tablet” devices.

For details and submissions, visit www.airappchallenge.com. To learn more, join us for a webinar on Sept. 1 by registering in advance. Here’s the fourth episode of a five-episode story arc, “Two will,” featuring Sony Tablet:

We’re also excited to announce the judges on board for the App Challenge. They’ll be reviewing apps submitted in the various categories (Entertainment, Lifestyle & Community, Games, Business & Productivity, and Innovation) and selecting the winners. Here they are…show ‘em what you’ve got and good luck!

Rob Ford, Founder and Principal, The FWA Network

Since establishing Favourite Website Awards in the UK in May 2000, Ford has been focused on showcasing digital innovation from pioneering creative individuals and agencies across the world. His hands-on approach has ensured that the best digital work of the last 11+ years always gets the exposure it deserves. He also oversees the other FWA showcase sites for mobile and photography and has two bestselling books under his belt. Prior to FWA, Rob worked for companies including Halifax PLC and American Express.

Jolie O’Dell, Journalist, VentureBeat

O’Dell brings 11 years of experience in journalism into her work in technology. As a daily writer for some of the most popular and influential technology blogs on the web, including ReadWriteWeb, Mashable, and VentureBeat, she has spent extensive time and research on the mobile and web development industry, focusing on startups as well as on the titans of the industry, such as Facebook and Google.

Michael Gough, Vice President of Experience Design, Adobe

Gough is the leader of Adobe’s Experience Design Team (XD), an internal design practice focusing on the next generation of digitally enabled experiences. A longtime advocate for quality in all digital experiences, he has been pushing the digital envelope for years. Previously, Gough was the Chief Creative Officer at Macromedia, Vice President of Brand Design at Nike, the Chief Creative Officer of Quokka Sports, and the Creative Director of Construct.

Ricky Liversidge, VP of Product Marketing, Media Solutions, Adobe

Liversidge is responsible for the definition and execution of Adobe’s Media Solutions strategy, covering Digital Publishing, Video Solutions as well as Mobile/Device partnering. During his 16 years at Adobe, he led the marketing efforts in North America, Asia, UK and Western Europe as well as product marketing for Adobe Acrobat. Prior to joining Adobe, Liversidge was a business manager at Computer 2000 and he held marketing roles at JVC Systems and Summagraphics.

Hideyuki Furumi, VP Business Planning and Strategy Division of the VAIO and Mobile Business Group, Sony

Furumi is responsible for overseeing Sony’s worldwide marketing, product planning and business development for PC, Tablet, Walkman and Reader products. He has 25 years of experience at Sony, which includes marketing and business management of multiple consumer electronics and IT products—plus 17 years of assignments overseas throughout South East Asia, Europe and North America.

Makoto Ishii, General Manager of Product Planning, VAIO and Mobile Business Group, Sony

Ishii is responsible for Sony Tablet product planning, business strategy and business creation with strategic partners. During his 19 years at Sony, Ishii’s roles have included R&D, engineering and system architect for IT area products, as well as project manager for the development of Sony’s communication-related products. After completing his education at MIT Sloan School of Management, he also covered business strategy for new business areas around IT technology experiences.

 

UPDATE: Please note that due to the need for early access to pre-release prototypes, the contest is only open to submissions from the US, Germany, Italy, Japan, Spain and the UK. For complete rules, visit http://www.airappchallenge.com/rules.php.

Archi-Tech Systems and the Adobe Flash Platform Turn Raw Pharma Data into Meaningful Insights

We all know that it’s hard to make sense of complicated data. Archi-Tech Systems has been provided pharmaceutical companies with the ability to turn that information into customized, convenient systems for the past 20 years. They wanted to create something new and innovative that would work for the entire pharmaceutical sales organization, from the vice president of sales down to the field rep and managed care sales force. Archi-Tech used the Adobe Flash Platform to develop and launch InView Plus, a web-based dashboard for point-and-click data visualization.

Built with Flex and Adobe Flash Builder, this data-rich solution helps sales and marketing teams to track activities, goals, and results in real time. Both products equip Archi-Tech’s development team with scalability, flexibility, and standardization, streamlining development and simplified maintenance that resulted in significant cost savings for them and their clients.

Flex also added to the performance and consistent uptime, presenting Archi-Tech’s clients with a more intuitive interface and rich, visually engaging experiences.

One of Archi-Tech’s client’s, Reckitt Benckiser Pharmaceuticals, a world leader in the global household, health and personal care sectors, successfully uses InView Plus to empower its own healthcare sales organization, which resulted in more targeted sales plans, increased productivity and better insight into market share and sales opportunities.

Archi-Tech plans on using the Adobe Flash Platform to push InView Plus to mobile devices and tablets. Read more about InView Plus and how they collaborated with Adobe technologies here.

 

The Adobe Flash Platform Helps Tell Woven Interactive’s Big Fish Story

Woven Interactive, an Atlanta-based digital marketing agency with a client roster that includes BP, Disney, Lifetime Channel, Lucent Alcatel, NASCAR.com, TNT, Turner Broadcasting and Reader’s Digest, has always been known to stay on top of new technologies and digital experiences. The company and president and co-founder, Charlie Schulze, knew that development agility, performance and the ability to deliver content across multiple devices would be vital to the success of its newest mobile and tablet game about an adventurous fish, Comb Over Charlie. The company turned to the Adobe Flash Platform to make this a reality.

Built using Adobe AIR and ActionScript with Adobe Flash Builder 4.5 and Adobe Flash Professional, Schulze was able to create a fast-paced game that could be delivered seamlessly across devices, running with native performance.  More specifically, the Flash Platform made it possible for the app to be developed once and published across multiple platforms using the same code base in minimal time, even several hours!

Woven Interactive also used Adobe Creative Suite 5.5 Web Premium to develop and promote the game, Adobe Photoshop CS5 Extended to help with the creation of characters and other elements for the app, and Adobe Dreamweaver CS5.5 to develop the promo site.

Initially created for Android, Comb Over Charlie is now available for download across more platforms, including BlackBerry Tablet OS and Apple iOS. Charlie and his team are excited about bringing this app to other websites, social media sites like Facebook and future devices using this streamlined workflow. 

Be sure to download the game for Android (free trial version), BlackBerry Tablet OS and iOS! To find out more about the integration between Adobe technologies or to download the Comb Over Charlie app for yourself go here.

 

See the Flash Platform in Action

Companies often turn to the Adobe Flash Platform to solve business problems. From data visualization to customer self service, here are some great rich Internet applications (RIAs) developed by Universal Mind that executed business ideas to make them a reality. Built with Adobe Flash Platform technologies like AIR and Flash Builder and integrating Creative Suite tools, check these RIAs from Kodak, SpatialKey and SchoolVIEW to see what’s possible and learn about the ease of cross-platform app development!

Watch how Universal Mind used Adobe Flash Platform technologies to build the Photo Book app for Kodak, helping them offer a profitable online service allowing customers to easily create their own Photo Books to share “Kodak Moments.”

 

See how SpatialKey uses Adobe Flash Platform technologies to create a flexible tool for enterprises that rely on large location-based data to better present timely information for better decision making.

 

Learn how SchoolVIEW by Universal Mind used Adobe Flash Platform technologies to enable the Colorado Department of Education to present student and school achievement data to help administrators, parents and government funders make better decisions regarding education, creating a uniform approach to student educational achievement.

Live Talkback and the Flash Platform Bring a Live Studio Audience to You

As loud as we may shout at the TV watching sports or offer our own advice during a talk show, the people on the tube never hear our insights—until now. U.K. based interactive content developer, Live Talkback, used the Adobe Flash Platform  and Adobe Creative Suite  to engage U.K. audiences during broadcasts with live polling, allowing them to use their PCs and mobile devices to vote during live broadcasts.  Live Talkback displays those voting results in real-time, keeping viewers on top of the buzz before, during and after these live events. Live Talkback applications include a “Clapometer,” which uses PC and mobile phone microphones to measure audience noise during a show.

An Adobe MAX 2010 award finalist, Live Talkback uses Adobe Flash Builder, Adobe Flash Player and the Flex framework because the technologies provide a flexible development environment and an easy integration process, allowing Live Talkback to create the polling tools in a fraction of the time and cost. Popular U.K. morning show, “This Morning,” and top soccer club, Liverpool FC, have used Live Talkback to engage with its audiences. “This Morning” received more than 57,000 live votes in a recent live broadcast segment. The company is looking forward to emerging in other markets, namely in the U.S.

To learn more about Live Talkback and how it used Adobe technologies to enhance audience engagement with live broadcasts, read more here and check out the video below.

 

Enter the Adobe AIR App Challenge, Sponsored by Sony – Win Up to $200,000 in Total Cash Prizes

Calling all developers! Do you want to create, distribute and monetize your apps across the newest devices hitting the market? Well, look no further than the “Sony Tablet” devices! Today, Adobe and Sony announced the Adobe AIR App Challenge, Sponsored by Sony. We want to get some great AIR apps on Android Market optimized for the two “Sony Tablet” models coming out this fall!

Sony will be releasing two tablets with an innovative look and feel. The Sony Tablet S1 (codename) is optimized for rich media entertainment and the Sony Tablet S2 (codename) is ideal for mobile communication and entertainment. Both will tap into Android Market and allow consumers to take advantage of the nearly 4,000 AIR apps and dozens of digital publications already available. Check out the sleek designs of Sony’s new tablets!

 

With the latest tools like Flash Professional CS5.5, Flash Builder 4.5 and Flex 4.5 at your disposal, creating powerful cross-platform AIR apps has never been easier. Submit your AIR apps for the App Challenge and you could win $200,000 in total cash prizes plus premium promotion on “Sony Tablet” devices. The contest will give developers selected as Finalists pre-release access to “Sony Tablet” prototypes along with the latest version of Adobe tools and AIR. The categories for the App Challenge include Entertainment, Lifestyle & Community, Games, Business & Productivity, and Innovation. Only 80 Finalist slots are available, so submit your apps today and no later than Oct. 10!

Additionally, Sony is a platinum sponsor for Adobe MAX, Adobe’s annual conference kicking off in LA on Oct. 1. If you submit working versions of your apps by Sept. 16, they could be selected as a MAX Showcase App and you could win a full conference pass, paid travel to MAX (Oct. 1-5) and additional prizes! Final app submissions are due and must be available on Android Market by Nov. 11.

Visit the Adobe AIR App Challenge site for details and deadlines. Please note that due to the need for early access to pre-release prototypes, the contest is only open to submissions from the US, Germany, Italy, Japan, Spain and the UK. We look forward to seeing the innovative application experiences you bring to Sony’s new tablets!

Create Your Audio-biography with the Adobe Flash Platform app MusicMapper

This year’s GRAMMY Awards ceremony was filled with worthy winners and amazing musical performances from Mick Jagger, Lady Gaga, Bruno Mars and Arcade Fire to name a few. To encourage music fans to do more than watch, The Recording Academy launched a social media platform called “MusicIsLifeIsMusic.” Along with the platform, The Recording Academy and Adobe technology partner, HYFN, turned to the Adobe Flash Platform to create MusicMapper, an Adobe AIR powered desktop app that lets users tag songs and share them through social media sites like Facebook and Twitter, write about what those songs mean to them, and map them to a physical location all to create their very own musical audio-biography.

With the MusicMapper desktop app, The Recording Academy was able to extend the GRAMMY brand from the Web to the desktop in only a matter of weeks thanks to Adobe Flash Builder. Within the first few months of the apps launch, there were more than 220,000 downloads, and they were even able to capture the ever elusive teen and young audience demographic that so many brands want to engage with. With Adobe AIR’s cross-platform abilities, HYFN can continue to provide The Recording Academy with an app that can easily improve functionality, and offer new revenue opportunities.

Download the app for your desktop, and learn more about how The Recording Academy and HYFN used Adobe AIR to keep fans engaged with MusicMapper during the 53rd Annual GRAMMY Awards here.

EPIX and the Adobe Flash Platform Engage Movie Buffs Across Multiple Devices

Today’s technology savvy audiences want to experience content across multiple platforms and devices, and are beginning to move away from passive forms of entertainment—they want to participate and interact with others to shape their experience. EPIX—a multi-platform premium entertainment channel, video-on-demand, and online service– teamed up with Adobe to bring current releases, classics, and original entertainment to all video platforms—linear TV, on demand, online, and mobile—while also encouraging social integration and sharing to reach the broadest audience possible.

With the Adobe Flash Platform, EPIX, a joint venture of Paramount Pictures, Lionsgate, and MGM Studios, was given the necessary tools to create and carry out broadband authentication systems to over 30 million U.S. homes through its distribution partners including Charter Communications, Cox Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink Communications, and Verizon FiOS with little to no development effort.

Using multiple Adobe technologies such as  Adobe Flash Professional, Adobe AIR, Adobe Flash Media Server, Adobe Flex, Adobe Flash Builder, and Adobe Flash Player, EPIX delivers content beyond the Web by building a library of available movie titles, which are encoded for delivery to a specific platform across different devices like Motorola XOOM, Samsung Galaxy Tab, and Boxee Box. One of the notable capabilities in EPIX is “Screening Room: Watch With Friends,” a feature that includes sharing capabilities allowing users to watch movies in a social event, turning the experience into a more into viral, interactive, and engaging gathering. The Screening Room is great for large-scale events like concerts on-demand to bring fans together.

Learn more about how EPIX how it provides premium HD content to its subscribers on devices everywhere here.