Flash Game License and the Adobe Flash Platform Match Game Development with Marketing Savvy

Creating games is the easy part for developers, but finding ways to make money from their games is challenging because of resources and limited marketing experience. Marketers, on the other hand, don’t necessarily have the expertise to develop games, but they need them to drive traffic online for their brands. FlashGameLicense.com (FGL), an online marketplace engineered by the Adobe Flash Platform, brings them together.

Created by two previous independent game developers, FGL offers Adobe Flash game developers a venue to post games and an opportunity for sponsors to shop for games to feature on their sites. Lucrative deals between companies such as ArmorGames, Disney, Kongregate, Microsoft, The Cartoon Network, Viacom (AddictingGames) and Yahoo and tens of thousands of independent developers have been brokered throughout the years.

The Adobe Flash Platform helps both groups reap the benefits. Adobe Flash Player’s reach helps companies and their developer partners ensure the widest reception and best performance across multiple platforms. Mentorship, centralized technical resources, peer review and analytics provided to developers guarantee that the best game possible goes live. The quality of the site and its games are such that 30 percent of FGL users come back and uniquely visit the site monthly.

FGL’s strength is allowing developers to focus on what they do best—creating games. For example, Berzerk Studios created the hit games, “Homerun in Berzerk Land” and “Gunbot,” leaving marketing and monetization to the FGL platform. The games, sponsored by SlixMedia, have received 15 million and 16 million plays respectively. The team’s also excited about future endeavors into multi-screen and multiplatform Flash game development. FGL encouraged former game hobbyist-turned-developer Ben Olding to release “Warlords: Call to Arms,” which has accumulated 121 million plays in less than two years and still enjoys about 50,000 plays a day.

Adobe is also proud to work with FGL to further mobile game development. Last year, Adobe sponsored FGL’s contest, “Cell Your Flash Game,” to encourage more mobile game development. The competition generated 260 submissions either built from scratch or ported to mobile from web, up from its original goal of 150 entries.

To learn more about how FGL works with the Flash Platform to effectively match independent developers and designers with sponsors to not only deliver the best game experiences but also effectively monetize them, visit here.

Food Safety 2.0: Adobe Technologies Help Federal Agencies Collaborate on Food Supply Defense and Protection

Before a wedge of lettuce, ear of corn or cut of steak makes it to your dinner plate, there is a long process that food goes through to ensure that it is safe to eat. The process to determine food safety is overseen by the U.S. Department of Homeland Security (DHS), U.S. Department of Food and Drug Administration (FDA) and U.S. Department of Agriculture (USDA). How do these massive agencies collaborate and make sure that they can securely access info, even when it’s outside of their organizations servers and ecosystems? That’s where the Adobe Flash Platform comes in.

In order for these agencies to cross-collaborate on food supply safety, Eric Hoffman, technical director at Minnesota based Datastream Connexion, created CoreSHIELD. CoreSHIELD, with “Core” standing for “common organization registry environment,” is operated by the National Center for Food Protection and Defense, a Department of Homeland Security Center of Excellence. CoreSHIELD began as a single portal that was built on Adobe ColdFusion back in 2004. Given its success as the underlying framework, CoreSHIELD now holds together dozens of customized portals (such as FoodSHIELD) that share resources under a common umbrella for federal agencies.  As Hoffman has created more portals, he used Adobe ColdFusion Builder and Adobe Flash Builder to build them.

To date, CoreSHIELD lets 350,000 users across federal, state, and local government agencies, as well as laboratories and academia, work collaboratively toward improved national security, a more safeguarded  U.S. food supply and better public health practices. In addition to using ColdFusion and Flash Builder, CoreSHIELD relied on multiple Adobe technologies like Adobe Flex and Adobe Connect. Additionally,  Adobe RoboHelp was used for building help systems, Adobe Captivate helped create screen walkthroughs, Adobe Contribute came in handy for managing and updating web content, and  Adobe Acrobat Professional  helped ensure that critical research documents can be distributed to the broadest possible audience. With Adobe, CoreSHIELD has been able to enhance secure communication and collaboration across agencies via multiple platforms. 

To learn more about how CoreSHIELD used Adobe technologies in order for local, state, and federal agencies to collaborate, read more here.

Frima Studio and the Adobe Flash Platform Bring Zombies to Life

Canadian-based game development firm Frima Studio boasts a client list that includes Electronic Arts, Warner Brother and Nickelodeon and a reputation for high-quality 3D games such as Zombie Tycoon, one of the original six games available in the Sony PlayStation Portable (PSP) Mini. Looking to expand beyond the console, Frima Studio uses the Adobe Flash Platform to bring those same, engaging 3D experiences to the widest number of devices.

Zombie Tycoon is a single-player game in which zombie squads take over the world. The game is full of puzzle-filled cities, 360 degree animations, and skybox effects, which have delighted PSP Mini gamers for years. But to bring that same 3D experience to web gamers, Frima tapped Adobe Flash Player and Stage 3D APIs, a new method of 2D and 3D rendering in Flash Player.

The Frima team recognized a number of other advantages in the Flash Platform for its gamers.  Since Flash Player is everywhere—98 percent of the world’s Internet-connected computers—concerns about downloading a separate player to play these games are dispelled.

Using the Flex framework to build the tools to create the 3D apps, Adobe Flash Professional and Adobe Flash Builder to build the game UI menus and Adobe Photoshop CS5 to texturize images, developers reap the rewards too. Flash Player’s reach across screens worldwide offers developers greater monetization opportunities, particularly for Facebook games and free-to-play games. The new set of Stage 3D APIs, allows Frima developers, most of whom are ActionScript developers more versed in 2D game building, to easily create rich effects, texture and atmosphere in its games without sacrificing performance.

Frima is also very excited about its future 3D games for multiple device platforms using the Flash Platform. Learn more about how they engage a new gaming audience with immersive 3D experiences enabled by the Flash Platform here.

Introducing the Expanded Adobe & Mobile Showcase

If you’re looking for examples of full web browsing with Adobe Flash Player on your mobile device, chances are you’ve visited m.flash.com. Since launching a year ago, this site has been a great resource for leading device manufacturers like Motorola and RIM to promote some of the best rich content created with Adobe Flash technology for their customers to enjoy anywhere, demonstrating the benefits of Flash Player. Today, we’re excited to expand the breadth of expressive apps and web browsing created with Adobe tools for Android, BlackBerry Tablet OS and Apple iOS platforms with the Adobe & Mobile Showcase.

Built with Adobe Creative Suite 5.5 products like Dreamweaver CS5.5 using HTML5, visitors to the Adobe & Mobile Showcase can view content available for their mobile platform, with a consistent Adobe-branded experience throughout. Android and BlackBerry PlayBook users will notice a revamped showcase design. And now, Apple iOS device users can view some of the selected AIR apps from FX Networks and USA Network built with Creative Suite 5.5, also available on the iTunes App Store.

More mobile-optimized content will be regularly updated, so be sure to bookmark the site on your smartphone or tablet. Android and BlackBerry PlayBook users will continue to see more great examples of expressive apps and rich web content on their devices, powered by the Adobe Flash Platform. Check out the new Adobe & Mobile Showcase today at m.adobeshowcase.com and let us know what you think!

Fans Get All-Access Pass to Taylor Swift with Adobe AIR

Technology has always been a priority for country music sensation Taylor Swift to serve her multimillion-strong fan base. That’s why her record label, Big Machine Label Group, worked with Adobe technology partner, HYFN, to create the Taylor Swift Adobe AIR application.  This app offers an “always-on” presence on the desktop keeping fans updated on tour dates, tweets, blog, the latest news, videos, photos and songs.

Big Machine Label Group is able to directly communicate and provide updates to Swift’s loyal fan base through the app.  Using simple, grassroots promotion efforts, Big Machine Label Group has developed a hit, with more than 884,000 downloads since it was available in January.  From a development standpoint, the label built the app in only 10 days, and updates are constantly refreshed in a matter of hours, saving them from issues that stem from working with individual app stores such as licensing, payments and formatting.

Because the app has been a success, the label hopes to add additional features including push desktop notifications, a monetization function, more videos and the ability to chat directly within the application. 

Find out more about how Big Machine Label Group used Adobe AIR to keep fans up-to-date on all things Taylor Swift here.

Don’t Miss Adobe Developer Week (June 20-24)

Calling all developers! Interested in building apps that run seamlessly across the Web, desktops and mobile devices for Android, BlackBerry Tablet OS and iOS with one tool, a common framework and a single codebase? Then look no further than Adobe Developer Week! Taking place June 20-24, this weeklong event will feature a series of free, live webinars via Adobe Connect hosted by Adobe technology experts. 

Learn how to take advantage of the newly released features and capabilities in Adobe Flash Builder 4.5, Flex 4.5, and Adobe’s enterprise software solutions to develop and deploy rich applications across multiple device platforms. Whether you’re new to Flash Builder/Flex development or a seasoned pro, there are 17 sessions for all skill levels and interests (e.g. ColdFusion, Java, PHP, migrating from earlier versions of Flex, enterprise development and more). Register now to see live demos and chat with the experts during interactive Q&A sessions. For all the details and to sign up for webinars, visit the Adobe Developer Week site.

Hope to see you there and don’t forget to Tweet during Adobe Developer Week with the hashtag #AdobeDW2011!

PrePress Center Powers the Flip-Page Experience with the Flash Platform

When the developers at PrePress Center Oy, a European-based company focusing on digital publishing solutions, set out to make print-to-screen, magazine-style publishing easier and more powerful, they turned to the Adobe Flash Platform and Adobe Creative Suite software to create eDocker.

eDocker, a 2010 MAX Award finalist in the digital publishing category, is an Adobe AIR application that lets publishers produce easy-to-customize, digital flip-page documents directly from Adobe InDesign CS5. Aside from AIR, eDocker was created using Flash Platform tools, including Flash Professional CS5, Flash Builder 4, Flash Catalyst, Flash Player and Flex. The resulting application replicates the format of the original InDesign publication and delivers magazine-style publications to the broadest possible audience for playback via Flash Player.

As a result of using Adobe Flash Platform technologies to build eDocker, PrePress Center was able to reduce programming costs and accelerate its development cycle. And the Flash Platform technologies have poised eDocker for tablet and mobile versions in the future using the existing code base in the Flash Platform environment.  Since it’s made with Adobe AIR, PrePress can monetize eDocker and sell the application through Adobe InMarket on multiple application stores, and can run on both Mac and PC systems.  Find out more about how PrePress Center used Flash Platform technologies to create eDocker here.

Electrotank Takes Gaming to the Next Level with the Flash Platform

Developing huge multiplayer online games (MMOs), social games, and virtual worlds for browsers and mobile devices is no easy feat. It can be time consuming, costly, and usually requires multiple skill sets and significant resources.

With the increasing demand for online games, 2010 Adobe MAX Awards finalistElectrotank, a provider of real-time multiplayer games and game technology, developed the Electrotank Universe Platform (EUP) and Tool Suite to significantly streamline and solidify the process. Built using the Adobe Flash Platform, EUP provides an end-to-end solution that gives developers, designers, and artists the tools they need to collaborate to build unique and immersive games in Flash and Unity 3.

EUP, which has been licensed to build more than a dozen full-featured MMOs and virtual words for clients such as Ubisoft, Mattel, and MTV Networks, provides a comprehensive framework for building MMOs, social games, and virtual worlds. For example, the system comes with a core set of integrated game services that can be extended to create custom features and game mechanics, and exposes this custom functionality via an easy-to-use set of content and operations tools. The system also comes with the option to use Electrotank’s proprietary rendering Engine (for Flash clients) and AvGen, Electrotank’s unique approach to rendering 2D avatars in Flash.

The EUP Tool Suite was built with the Adobe Flash Platform, specifically Adobe Flash BuilderAdobe AIR, and the Adobe Flex framework, to allow developers to provide a sleek interface that was flexible enough to dynamically conform the custom needs of each game built using EUP, and could be used by creative and development teams working on different types of hardware from remote locations.

EUP, the Tool Suite, along with Adobe Flash technologies, have helped developers drastically reduce time, risk and cost associated with game creation, as well as by increasing revenue opportunities. Also, Electotank has found that the enterprise, business and military sectors have expressed interest in their technology for training, communications and product development purposes.

To find out more about how the Electrotank’s EUP and Tool Suite leverages Adobe Flash technologies, visit here.

Standard Chartered Takes Banking Mobile with the Flash Platform

Standard Chartered, a leading international bank with almost 150 years operating in markets such as Asia, Africa and the Middle East, realized that its customers wanted to bank anywhere, anytime in a simple, convenient and intuitive way. After all, well over half of its customers would be using mobile banking in 2011.

Mobile banking, however, can be a Catch-22. The customer experience should be richly functional, versatile and engaging, but whatever Standard Chartered built had to present minimal development costs and a reduced time to market.

The result was Breeze — built with the Adobe Flash Platform. Breeze allows customers to securely manage their finances—from finding ATMs to paying bills—in entertaining, convenient and personalized ways on their preferred digital device.

With Adobe Flash Platform technologies—AIR 2.5, Flash Builder and the Flex framework—the bank was able to apply a single development platform and reuse the same code to quickly build applications to run on multiple devices, from Samsung, iPad, and Android tablets to Android smartphones. Adobe Creative Suite Design Premium software helped the team design the user interface.

The advantages using the Adobe Flash Platform were quickly evident. For instance, the development team found it easy to work with Flash Builder because of how familiar they were with Eclipse-based integrated development environments (IDEs). AIR 2.5 saved the team weeks on the project thanks to fast performance and reduced memory leaks. Overall, Standard Chartered cut time to market by 40 percent and investment in the application by two-thirds using Adobe tools and existing code.

In addition to time and cost savings, Standard Chartered is looking forward to how Adobe tools will allow them to seamlessly introduce new features and content without disrupting customer experiences. Using Adobe SiteCatalyst, powered by Omniture, the bank’s executives can measure and analyze site traffic to improve visitors’ experiences even more. Breeze will also soon offer location-based services for features like using a smartphone to search for local merchant discounts when using a Standard Chartered credit card.

To learn more about how Adobe powers Standard Chartered’s Breeze, check out the story here.

Lucid Design Group Uses the Flash Platform to Help Save the World One Dashboard at a Time

With global warming on the rise, Lucid Design Group, a privately held cleantech software company, wanted to create something that would educate and inspire people to change their daily habits to help reduce consumption in their homes and offices (like turning off lights and unplugging appliances). Lucid developed Building Dashboard, a data visualization and communication application that monitors the use of electricity, water, natural gas and heating, and encourages social networking around the topic of resource conservation. It’s available via the Web, kiosks and mobile devices using the Adobe Flash Platform and Adobe Creative Suite Design Premium. With Building Dashboard (a MAX 2010 award finalist) in place, Fortune 500 companies, universities and residential customers saw consistent energy reductions up to 20 percent.

Coined “the first social network for buildings,” Building Dashboard employed the Flash Platform to help develop and deliver widgets, apps, maps and flow lists to encourage users of all technical backgrounds to save resources and understand their resource consumption levels. Currently, nearly 100 U.S. colleges and universities are using Building Dashboard to support key sustainability initiatives to reduce carbon dioxide emissions across campus.

To streamline the developmental process behind Building Dashboard, Lucid used a variety of Adobe products including Flash Catalyst, Flash Player, Flex, Flash Professional, Photoshop and Flash Builder. The advantage of working with various Adobe products is seamless integration. For example, Adobe Flash Builder helped improve the Flex development process while Adobe Flash Catalyst and Adobe Flash Builder expedited design/developer workflow, ultimately reducing design and development time by one third. By adding Adobe Flash Player to the mix, Lucid developers could run their product across different platforms, devices and operating systems, while cutting testing time in half.

To learn more about how Lucid worked with Adobe technologies and to see how New York-based Hamilton College uses Building Dashboard, read their story here.