Flash to Focus on PC Browsing and Mobile Apps; Adobe to More Aggressively Contribute to HTML5

[Also posted on Adobe’s Conversations Blog]

Adobe is all about enabling designers and developers to create the most expressive content possible, regardless of platform or technology. For more than a decade, Flash has enabled the richest content to be created and deployed on the web by reaching beyond what browsers could do. It has repeatedly served as a blueprint for standardizing new technologies in HTML.  Over the past two years, we’ve delivered Flash Player for mobile browsers and brought the full expressiveness of the web to many mobile devices.

However, HTML5 is now universally supported on major mobile devices, in some cases exclusively.  This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.

Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores.  We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.  We will of course continue to provide critical bug fixes and security updates for existing device configurations.  We will also allow our source code licensees to continue working on and release their own implementations.

These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium video.  Flash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection.  Flash developers can take advantage of these features, and all that our Flash tooling has to offer, to reach more than a billion PCs through their browsers and to package native apps with AIR that run on hundreds of millions of mobile devices through all the popular app stores, including the iTunes App Store, Android Market, Amazon Appstore for Android and BlackBerry App World.

We are already working on Flash Player 12 and a new round of exciting features which we expect to again advance what is possible for delivering high definition entertainment experiences.  We will continue to leverage our experience with Flash to accelerate our work with the W3C and WebKit to bring similar capabilities to HTML5 as quickly as possible, just as we have done with CSS Shaders.  And, we will design new features in Flash for a smooth transition to HTML5 as the standards evolve so developers can confidently invest knowing their skills will continue to be leveraged.

We are super excited about the next generations of HTML5 and Flash.  Together they offer developers and content publishers great options for delivering compelling web and application experiences across PCs and devices.  There is already amazing work being done that is pushing the newest boundaries, and we can’t wait to see what is still yet to come!

Danny Winokur is the Vice President and General Manager of Interactive Development at Adobe

 

[UPDATED: 11/15/11 at 6:40 p.m. PT]

Read these related posts from Adobe’s Ben Forta, Thibault Imbert, Lee Brimelow, Pritham Shetty, Mike Chambers, Andrew Shorten and Deepa Subramaniam:

Some Thoughts on Flash and Devices
By Ben Forta
http://forta.com/blog/index.cfm/2011/11/9/Some-Thoughts-On-Flash-And-Devices

Adobe AIR and Flash Player Team Blog- Focusing
By Thibault Imbert
https://blogs.adobe.com/flashplayer/2011/11/focusing.html

Flash to Focus on Apps for Mobile
By Lee Brimelow
http://www.leebrimelow.com/?p=3151

Adobe Flash for Premium Video
By Pritham Shetty
http://blogs.adobe.com/ktowes/2011/11/adobe-flash-for-premium-video.html

Flash Professional and the Future
By Mike Chambers
http://www.mikechambers.com/blog/2011/11/10/flash-professional-and-the-future

Clarifications on Flash Player for Mobile Browsers, the Flash Platform, and the Future of Flash
By Mike Chambers
http://www.mikechambers.com/blog/2011/11/11/clarifications-on-flash-player-for-mobile-browsers-the-flash-platform-and-the-future-of-flash/

Your Questions about Flex (UPDATED: 11/15/11)
By Andrew Shorten & Deepa Subramaniam
http://blogs.adobe.com/flex/2011/11/your-questions-about-flex.html

 

 

Adobe at BlackBerry DevCon Americas 2011

Adobe’s VP and General Manager of Interactive Solutions, Danny Winokur, joined RIM’s Alec Saunders, VP of Developer Relations and Ecosystems Development, on stage at BlackBerry DevCon Americas 2011. Danny spoke about the exciting possibilities that Flash and HTML5 bring to the web and mobile app development – specifically for the BlackBerry PlayBook and BBX in the future.

Danny discussed the native implementation of Flash based apps on the PlayBook and announced that more than 4,000 apps are now live on BlackBerry App World – including Facebook and Evernote, an app which aggregates and synchronizes everything from notes to videos with your Mac or PC.  Danny demoed Flash based apps running on the PlayBook including Machinarium, which is coming soon to BlackBerry App World. Machinarium, a puzzle and adventure game app, has experienced great success on the iPad 2 (formerly the #1 iPad game in 13 countries and the iPad Game of the Week”) – and is now being ported to the PlayBook using AIR.

Danny also showed off Zombie Tycoon, a console gaming experience originally created for the Sony PlayStation Portable (PSP), using a pre-release of the mobile 3D APIs in Flash Player 11 to display eye-popping 3D effects on the PlayBook. For more info about Adobe’s gaming solutions, visit www.adobe.com/gaming. Check out Danny’s keynote appearance and demos below:

Machiniarum Machinations with the Adobe Flash Platform

Becoming a number 1 iPad 2 game is probably as challenging as building a futuristic robot and navigating him through scrap yards. Not coincidentally, Czech game developer Amanita Design accomplished both with its critically acclaimed online adventure game, Machinarium, built with the Adobe Flash Platform.

The game tests players’ puzzle-solving skills, as they guide their robot through puzzles and obstacles to reach the city of Machinarium and save his girlfriend from the bad guys. Gamers praise the gameplay, but were particularly impressed with the game’s textured and animated graphics. Since it began in 2003, Amanita Design has used the Flash Platform to not only deliver great visuals, but also easily bring Machinarium to virtually any desktop or mobile platform.

The team leveraged Adobe Flash Builder to reuse original code from the web version of the game to bring it to other platforms like Android, with BlackBerry Tablet OS coming soon. The best part is that it only took two months! To create the game’s rich graphics, Amanita used a combination of Photoshop and Flash Professional, as well as Adobe AIR to deliver the game across mobile devices.

To learn more about how Amanita delivered this top game so quickly across different devices and platforms, visit here.

 

 

Flash Games Showcased at Adobe MAX- Rovio’s Angry Birds & Epic Games

Angry Birds at Adobe MAX: Preview of New Flash-Based Version of Popular Game

Casual gamers and game aficionados alike have come to love playing Angry Birds by Rovio on their mobile devices. Coming off yesterday’s highly anticipated launch of Flash Player 11 and AIR 3, we’re excited to take gaming to a whole new level with its hardware accelerated 2D and 3D graphics rendering. Today at Adobe MAX, I was joined onstage by Rovio’s general manager of North America, Andrew Stalbow, who previewed a new version of Angry Birds preparing to take flight – built on Flash Player 11 using the Starling framework, an ActionScript 3 2D framework developed on top of GPU hardware accelerated 2D/3D APIs. While Rovio has worked with several technologies from native development on mobile devices to HTML, this new Flash Player version of Angry Birds will further broaden the game’s reach and help Rovio gain a wider audience for its content.

Like Adobe, Rovio is committed to providing an immersive and innovative user experience. During the keynote, Andrew said, “We loved developing with Flash and Adobe because of the consistent and rich user experience it provides. […] We have an amazing brand in Angry Birds and we want to deliver an incredible experience to our fans. With Flash Player 11, we are able to deliver new and unique experiences that consumers haven’t seen before.”

Andrew provided a sneak peek of this new Flash-based version of Angry Birds and we’re thrilled to be helping Rovio usher in a new era for its blockbuster game on the web. Check out the image below for a taste of what’s to come. Andrew commented that Rovio plans to bring the full Angry Birds game experience to the Flash Platform in the next few months. Check out the Angry Birds demo below.

Epic Games Takes the Stage at MAX with Unreal Engine 3 (UE3)

And the gaming momentum didn’t stop with Angry Birds! We also provided a glimpse into what the new Stage 3D API in Flash Player and AIR will bring to the web and what the future of 3D on the web will look like. I was also joined onstage by Epic Games CEO, Founder and Technical Director Tim Sweeney – who unveiled the company’s award-winning Unreal Engine 3 (UE3) technology running fully inside a Flash-based environment. Epic has always been known for raising the bar in the gaming industry, and now we’re working together to raise the bar on the web through Flash.

“Flash Player upgrades the web to a AAA game engine,” Tim commented during the keynote. The live technical demonstration of “Unreal Tournament 3,” Epic’s blockbuster first-person shooter for Xbox 360, PlayStation 3 and PCs, was visually enhanced for an unprecedented real-time experience inside Flash Player 11. “With UE3 and Flash, games built for high-end consoles can now run on the Web or as Facebook apps, reaching an enormous user base,” Tim said in their press release. “This totally changes the playing field for game developers who want to widely deploy and monetize their games.” Watch Tim’s Flash-based 3D game demo:

Adobe continues pushing the boundaries of technology and digital experiences – and we can’t wait to see how our community will continue to change the face of the web!

[UPDATED: 10/5/11 at 7:30 p.m.]

News from Adobe MAX

- Flash Player 11 and AIR 3 available later today

- Flash-based apps live on Samsung SmartTVs; LG and TiVo latest partners to support AIR on TVs, digital home devices

- Adobe enters into an agreement to acquire Nitobi, creator of PhoneGap

Adobe MAX is in full swing in LA and CTO Kevin Lynch kicked off today’s opening keynote. You can tune into the keynotes on both days live and on-demand through MAX Online. Here’s a rundown of the Flash, AIR, and HTML5 news:

Flash Player 11 and AIR 3 will be available for download tonight at 9:00 p.m. PT for desktops and supported mobile platforms, including Android and the Amazon Marketplace. A production release with support for 3D for mobile platforms is expected to ship in an upcoming release. As we recently announced, dozens of new features allow developers to deliver a new class of gaming and premium video experiences, as well as sophisticated, data-driven apps with back-end systems integration across devices and platforms including Android, Apple iOS (via AIR), BlackBerry Tablet OS, Mac OS, Windows and connected TVs and others. For more specifics on new features like 3D support visit the AIR and Flash Player Team Blog. For more details about amazing 3D apps already available today, visit Adobe’s Gaming Solutions site or check out our demo video (link below)

Demo video of Flash-based apps with 3D graphics and others running on a Samsung Smart TV and other devices:

We are also thrilled to announce that Flash-based entertainment apps are available on Samsung Smart TVs today and that LG and TiVo have become the latest partners to bring Flash based apps to connected TVs and digital home devices. With more than 100 unique digital home devices already certified to support Flash and AIR, we expect rapid growth for Flash based apps across connected TVs. New gaming apps like Frima Studio’s Zombie Tycoon, VH1’s ‘I Love the 80’s’ Trivia or Raider from PlayJam, as well as premium video experiences from SnagFilms, Flingo, EPIX and others are just a few of the apps powered by AIR. Also, check out what some of our partners have announced around Flash Player 11 and AIR 3 including a demo of new 3D apps shown at MAX:

Watch this video to see some examples of how Flash is driving 3D experiences on the web:

We’d also like to congratulate the winners of the “Adobe Flash/AIR” competition in the fourth annual BlackBerry Partners Fund Developer Challenge. Apps were judged based on quality and use of development best practices, level of visual appeal, user experience, and creativity and innovation. Read the announcement and check out these winning apps on the BlackBerry PlayBook from BlackBerry App World.

HTML5

We are also excited to announce an agreement to acquire privately held Nitobi Software, the creator of PhoneGap and PhoneGap Build. PhoneGap is a popular open source platform for easily building fast, cross-platform mobile applications with HTML5 and JavaScript. With PhoneGap, Adobe will offer developers the choice of two powerful solutions for cross-platform development of native mobile apps, using HTML5 and JavaScript with PhoneGap or using Flash with AIR. The acquisition is subject to certain closing conditions and is expected to close by the end of October 2011.

Adobe also released a third public preview of Adobe Edge, the new HTML5 web motion and interaction design tool that is bringing beautiful animation to websites and mobile apps using HTML, JavaScript and CSS capabilities. The new release contains innovative interactivity features and other additions based on feedback from the development community, and helps content creators easily deliver a new level of visual richness to HTML5-only websites and mobile apps.

Follow MAX from Wherever You Are

This is only part of the day one news at Adobe MAX, but things are off to an exciting start! For all the news, visit the Adobe Conversations Blog. You can follow MAX online through the keynote video streams, Facebook, Twitter (#AdobeMAX) and YouTube. There’s even a live radio and podcast stream from the show floor, courtesy of Nerd Radio and CodeBass Radio so tune in. We’ll have more news from MAX this week so check back to the Flash Platform Blog for updates!

[UPDATED: 10/5/11 at 7:15 p.m. PT]

MAX Showcase App Winners for the Adobe AIR App Challenge, Sponsored by Sony, Revealed

We’re very excited to announce the Adobe MAX Showcase App winners, part of the Adobe AIR App Challenge, Sponsored by Sony! These ten individuals submitted working versions of their AIR apps earlier this month, and a number of them have already been submitted via Android Market to run on the new Sony Tablets S (available now) and Sony Tablet P (coming soon). They have also won a full conference pass and paid travel to MAX and qualify for the MAX Public Favorite vote prize of $10,000 plus additional prizes.

Here’s the prologue to a five-episode story called “Two Will,” featuring the new Sony Tablets:

If you happen to be at MAX, be sure to check out their apps at the Adobe AIR App Challenge, Sponsored by Sony booth in the MAX Community Pavilion. The winners themselves will be presenting and demoing their apps in the booth on Mon Oct 3 6:00-8:00pm PST and Tues Oct 4, 12:30-2:00pm PST. And don’t forget to vote for your favorite app to win the MAX Public Favorite prize of $10,000. Cast your vote by 6:00pm PST on October 4 here! And here are your MAX Showcase Apps and developers:

Age of Defender, CUKETA: A multiplayer tower defense game, where you can protect your base and conquer your opponents.

Cassandra Stand – News & Clock, Small Screen Design: An elegant, cross-platform mobile app transforming your tablet into a useful and visually appealing stand with Date & Clock, Weather Forecast and Top Stories from more than 50 countries.

Conqu, AsFusion: An easy-to-use yet powerful task management app that will help you conquer your inbox with style.  

Conveyor, drMikeyStudios: An addictive word game, where you race against the clock to score the most points!

On AIR powered by Last.fm, Patrick Heinzelmann: Browse the latest information about artists, tracks, album or events while listening to your favorite music.

QueueManager, UnitedMindset: Connect, browse, search, manage and watch your Netflix Queue on the go.

SnackJack, Masque Publishing: Take your pigs to county fairs, fatten them up and retire your champion swine in style!

Studiopass, VIEWPARTNERS LIMITED: Real-time, user-friendly cloud based content sharing & collaboration for the visual media professional.

SylvestersBand, Uncle Handsalt (MortenSandholt on Android Market): An interactive book for children ages 2-7, with 35+ pages and English voiceover.  

TweetHunt, RED Interactive Agency: A classic shooting gallery game powered by Twitter.

Don’t worry—it’s not too late to submit for the Adobe AIR App Challenge and win up to $200,000 in total cash prizes plus featured app promotion on the Sony Tablets! To be selected as a finalist, be sure to submit your app or app project by Oct 10. For more information, visit http://www.airappchallenge.com/. Good luck!

Flash Rocks on Facebook – www.Flash-Rocks.com

If you’ve visited our Flash Platform Facebook Page recently, you may have noticed a new addition (in the left navigation) – Adobe Flash Rocks Facebook Tab. This new tab is the destination to showcase and submit amazing multiplatform mobile apps created with Adobe Flash Platform technologies – and give credit to the awesome developers who created them. We’ve aggregated the awesome apps we’ve been sharing on our ‘Flash Rocks Fridays’ so check them out and submit more! You don’t need a Facebook account to use the Tab — simply visit www.flash-rocks.com.

Submitting applications is easy. Simply fill out the form on the tab (i.e., provide your project URL, a brief description, contact details and an image), and it will be submitted to our team. Once approved, your applications might get featured in the ‘Gallery,’ where Fans can vote for their favorite projects using Facebook’s ‘Like’ functionality. The five most ‘Liked’ applications will be given special recognition at the top of the Tab in a section entitled, ‘The Five Most Rockin’, so there’s definitely an opportunity for your app to be highlighted!

What’s more, we’re going to be featuring a few of the submitted apps at MAX this year at the MAX Entertainment Lounge in the Community Pavilion. Swing by, check it out, and submit an app. You could score a 15% discount coupon redeemable at the Adobe.com store if you have a mobile app that is (or will be) available on at least two platforms – Android, iOS and/or BlackBerry Tablet OS!

Also, if you’re attending MAX in LA next week, be sure to stop by our Flash Jeopardy game show on Tuesday, October 4 from 3:00 – 4:00 p.m. at the MAX Entertainment Lounge inside the Community Pavilion. We’ll be pitting members in our development community against one another to see who reigns as our Flash expert!

Blast Off to the Final Frontier with Pro 3 Games and the Adobe Flash Platform

When you think of outer reaches of space, other galaxies and the future, you’re probably not envisioning a flat, 2D environment. Add high-octane spaceships pitted against each other to the mix, and you’d definitely want to see this spectacle seamlessly rendered in compelling 3D graphics and images. Game development company Pro 3 Games, science-fiction fans themselves, hear you and developed the 3D, multi-platform, space adventure game you’ve been looking for in Delta Strike, built with the Adobe Flash Platform.

Available across different browsers and social media platforms like Facebook, Delta Strike started as 2D drawings, but gamers want console-quality, high-performance 3D gameplay regardless of their platform. Pro 3 Games needed a solution to accelerate the game’s development, but not at the expense of delivering stable, sophisticated 3D experiences. As a result, Pro 3 Games tapped the ubiquity of Adobe Flash Player and Stage 3D, a new set of low-level, GPU-accelerated 3D APIs, to rapidly generate the 3D graphics in Delta Strike including spacecrafts, animations and backgrounds.

In fact, the development time was so quick that a demo version was released in just six days, and the full, 3D version of the game was delivered in a mere three months! Because Flash Player eliminated the need for gamers to download plug-ins, Pro 3 Games is able to reach the widest audience possible, easily monetize the game and continue delivering the high-performance 3D experiences that gamers crave.

To learn more about how Pro 3 Games and how they leveraged the Adobe Flash Platform to create this highly engaging 3D space adventure, visit here.

Announcing Flash Player 11 and AIR 3

Today, we’re excited to announce that Adobe Flash Player 11 and AIR 3 will be launching in early October. These milestone releases introduce the next generation of the technologies that deliver stunning content and apps to over a billion people — across screens including Android, iPhone, iPad, BlackBerry PlayBook, Windows, Mac, and connected TV devices — pushing the boundaries of what’s possible on the web.

Flash Player 11 and AIR 3 take these even further by introducing Stage 3D, a new architecture for hardware accelerated graphics rendering that delivers 1000x faster rendering performance over Flash Player 10. It enables new classes of console-quality games and immersive apps, such as Tanki Online and Zombie Tycoon (see videos below). Stage 3D enables content that efficiently animate millions of objects on screen, smoothly rendered at 60 frames per second — the result is fluid, cinematic app and game experiences. Additionally, these releases deliver new features to support theater-quality HD video, native 64-bit optimizations, high-quality HD video conferencing, and a powerful, flexible architecture for leveraging native device and platform capabilities. We’re turning the dial up.

 

Building Blocks

Flash began with a few bits of colored plastic, inspired by experiences of playing with LEGOs as kids. Over 15 years, Flash has provided some of the most creative building blocks for designers and developers, pushing innovation and helping the web to evolve and iterate at a rapid pace defined by creativity. Flash made fluid animation an integral part of the web, defining our modern expectations for smooth, animated user interfaces. And since then, Flash has made features such as rich typography, beautiful interfaces leveraging dynamic vector and raster graphics, dynamic synchronized audio playback, advanced scripting, and seamless HD video mainstream — not just as experiments waiting to reach the world, but capabilities accessible to virtually every connected computer on the Internet. Many of the capabilities that Flash pioneered have over time moved into web standards and browsers, and will continue to do so as Adobe works closely with the web standards community and continues to develop products that support and advance HTML5. Piece by piece, Flash has enhanced and upgraded what’s possible for over a billion people on web, and Flash Player 11 and AIR 3 continue that tradition.

The Next-Generation Console Has Arrived

Today, approximately 70% of web games are powered by Flash, along with 9 of the top 10 games on Facebook, about 70% of the games on Google+, and the top social games from companies like Zynga and EA. Games at their best are fluid, immersive experiences, and the unmatched consistency of Flash Player allows game developers to focus on making great games rather than fight fragmented technology. Games just play. And play big: Flash Player brings an audience over 11 times larger than that of the best-selling current generation game console.

Flash Player 11 is the next-generation console for the web: now with Stage 3D (codenamed “Molehill”), it provides a consistent platform for gorgeous games and rich engaging content — hundreds of millions of users will be able to instantly upgrade to a whole new level of games on the web with a simple update, ready to experience amazing games using Stage 3D when they come to market later this year and early 2012. With stunning hardware accelerated graphics, mature dynamic audio, immersive full screen, native support for mouse/multi-touch/camera input, low-latency peer-to-peer multiplayer networking, full HD 1080p video playback, and high-quality voice chat, Flash Player provides the building blocks for incredible games.

Everyone wins. Content using the new Stage 3D APIs will automatically take advantage of modern GPU hardware, from integrated graphics chips to the most advanced high-end graphics cards, to provide incredibly fluid graphics — and Stage 3D also provides accelerated software rendering for content on older computers (yep, even mom’s old PC with Windows XP), where it runs up to 2-10x faster than software rendering in Flash Player 10. In other words, all computers with Flash Player 11 can benefit from the accelerated performance of Stage 3D. And game publishers can also package their Flash technology-based apps using AIR to deliver them across Android, iPhone, iPad, BlackBerry PlayBook, Windows, Mac, and connected TV devices. To learn about some of the benefits of the Flash Platform for game publishers, check out the new Adobe Gaming Solutions page at www.adobe.com/go/gaming.

Hear more about the Stage 3D accelerated graphics architecture from the Flash Runtime team:

Adoption of new Flash Player releases has been accelerating — nearly half of the web upgrades Flash Player within four weeks of a new release — so websites can expect that many of the over 1 billion people with Flash Player will be able to reap the benefits of Stage 3D soon, bringing modern GPU hardware acceleration to more people on the web than any other technology. The efficient Stage 3D architecture was designed from the ground up with resource-constrained mobile devices in mind — the full, optimized rendering model will be supported on smartphones and tablets as well, and we’re making this support available in a private prerelease.

Combined with high-level graphics frameworks built on Stage 3D, including a range of specialized, optimized third-party graphics frameworks and game engines, Flash Player 11 and AIR 3 make incredible graphics performance everywhere accessible to a range of developers, whether they’re building rich 3D visualization apps or sophisticated, expressive games. Some of these great frameworks include Alternativa 3D, Away 3D, Flare 3D, Minko, and Yogurt 3D. Adobe will also soon make a 3D framework technology preview called Proscenium available on Adobe Labs. Proscenium will allow developers using Flash Builder to rapidly prototype experiences focused on simple content interaction and display, whether for simple games, visualization, or high-quality rendering of small object collections.

And we’re especially delighted to announce Starling, a flexible, lightweight framework for 2D graphics and animation that combines the simplicity of Flash with the incredible power of modern hardware accelerated graphics provided by Stage 3D. The Starling Framework is a free and open source ActionScript library designed to be instantly familiar to developers and designers using the traditional Flash display list. Starling and Stage 3D in Flash Player 11 and AIR 3 enable easy intuitive GPU-accelerated graphics programming for everyone. Beautiful is now simple.

Particle effects with Starling and Stage 3D in Flash Player 11:

Rolling Forward

We’ve seen lots of momentum with Flash Player and AIR, especially in these areas:

Gaming: Flash Player 11 and AIR 3 allow game publishers to instantly deliver engaging games to anyone with a PC, tablet, smartphone, or connected TV. And with Stage 3D, game publishers and developers can take their games to a new level, creating new opportunities for game developers and publishers to deliver and monetize their content. Two of the many upcoming games leveraging Stage 3D include Tanki Online and Ultimate Race Championship.

To experience a tablet game with Flash today, check out Machinarium, an award-winning puzzle and adventure game for the iPad 2 that within one day became the #1 game on iTunes in the U.S. and 12 other countries, #1 app overall, and “iPad Game of the Week” — and it’s coming soon for Android and BlackBerry PlayBook (play a demo right in your browser with Flash Player). Visit the Flash Game Technology Center to learn more about building games with Flash. And check out this short video on Machinarium and upcoming Stage 3D -enabled content

Rich media and premium video: Leading content providers, including Amazon, ESPN, HBO, Hulu, and YouTube, deliver premium HD live video and video on demand (VoD) using Flash technology to reach multiple screens, while benefiting from adaptive streaming, content protection, smooth hardware-accelerated HD video playback, and expanded audiences with Adobe Pass for TV Everywhere. Even the animals are in on it: the California Academy of Sciences uses Flash to share a waddle of cuteness with the Pocket Penguins app for Android and iPhone.

Data-driven apps: Flash enables highly interactive, collaborative applications across devices and distribution channels. Using Flash and AIR, the St. Petersburg Times delivered the PolitiFact app on the Apple App Store, Android Market, and BlackBerry App World — a #1 paid news app on iTunes.

 

Snapping Key Pieces in Place

Some of the other benefits coming with Flash Player 11 and AIR 3 include:

A fully modern architecture. Flash Player 11 delivers full native 64-bit support for 64-bit browsers on Linux, Mac OS, and Windows, while also leveraging advanced processor optimizations to deliver additional performance.

Uncompromised experiences everywhere. Native extensions in AIR 3 allow developers to take advantage of existing native code libraries and deep native hardware and OS capabilities, such as sensors (gyroscopes, magnetometers, light sensors, etc.), multiple screens, native in-app payments, haptic/vibration control, device status, and Near Field Communications (NFC).

Simple, instant app install. Developers can package their apps with AIR 3 as a captive runtime for one-click, seamless installs on Android, Windows, and Mac OS (in addition to iOS) without any additional runtime download.

And there are dozens more new capabilities in Flash Player 11 and AIR 3 that web and app developers will be able to take advantage of to create beautiful new experiences. Check out our press release and Labs release notes to see the complete list of what’s new, and we’ll be highlighting more of these features in the future (and even more at Adobe MAX). We look forward to delivering the release versions in early October, and if you want to get your hands on them now, you can download the release candidate versions from Adobe Labs today. With Flash Player 11 and AIR 3, we’re providing some amazing new building blocks. We’re thrilled to see what you create with them.

Don’t Miss ‘Flash Jeopardy’ at MAX 2011

We’re two weeks away from MAX 2011 and we’re excited to share that we’ll be hosting Flash Jeopardy this year. This is a follow on to last year’s popular MAX game, Are You Smarter Than a Flash Platform Evangelist?, where we pitted Flash community members against our evangelists.

Flash Jeopardy will be based on (you guessed it) Jeopardy and hosted by our own Ben Forta! Unlike last year, this is all about our developers and how much they know about Flash. We’re challenging four contestants to flex their Flash knowledge in a Jeopardy! style Q&A format, and who better to help us stump them than you!

We’re looking for any Flash-related questions and answers be it about tools/framework (i.e., Flash Builder, Flex, Flash Professional, etc.), runtimes (i.e., Flash Player and AIR) and/or what you can do with Flash for mobile development, gaming, etc. We welcome any and all questions – easy to hard! Submit your questions to fprocks@adobe.com with “Flash Jeopardy” in the subject line, and it could be featured in the game!

For those attending MAX in LA, be sure to save the date for the game show. Join us on Tuesday, Oct. 4 from 3:00 – 4:00 p.m. in the Community Pavilion at the Flash Rocks Entertainment Lounge for the Flash developer showdown! Hope to see you there.