Category Archives: LiveCycle Data Services

Day One at Adobe MAX 2010!

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Greetings from MAX 2010, where the news is all about how the Flash Platform is powering the multi screen revolution. It’s been a really exciting Day One keynote, full of surprises, and this morning we’ve seen the following from Kevin Lynch & his special guests:

  • Web authoring is being enhanced, including CSS support to optimize delivery of HTML content for multiple screens, a new prototype (“Edge”) which enhances motion design (and is built on JQuery), and Site Catalyst support in CS Live for Web/browser adoption stats
  • It’s a good thing…when Martha Stewart herself is on stage! She showed off a beautiful new version of Martha Stewart Living magazine on an iPad, recognizably branded, followed by Kevin showing Wired magazine on the 16×9 Malata tablet running Android. Kevin was then joined by Joe Simon, the CEO of Condé Nast to talk about how they are optimizing delivery of CN magazines using Adobe tools on multiple devices (including the New Yorker showing off dynamic pagination in HTML), demonstrating this on the iPad, Malata, and Samsung Galaxy Tab tablets. Kevin continued with some exciting sneak peeks including dynamic wrapping of text around shapes in HTML, and the New Digital Publishing Suite for publishers who want to create, produce, distribute & monetize, & analyze their content (now in beta), as well as an announcement that Adobe is contributing to WebKit
  • Moving on to the digital home, Kevin showed off a Samsung TV streaming Amazon’s Video on Demand service with HD video on a GoogleTV, as well as HBO Go HD video, with support for StageVideo. AIR is not only for Android but also for TVs – and the CTO of Epix, Marc Goldberg, made a special appearance to show off a new Epix app for TVs. In FMS, you’ll soon have on-the-fly video encoding support as well as P2P support for video (the keynote today was being streamed using P2P)
  • And how about some editing on tablets? Demos included not only content aware and fill, but also color mixing on a tablet interacting with Photoshop running on a laptop
  • As for the enterprise, there are new LiveCycle ES 2.5 announcements, and David Nüescheler, CTO of Day Software, joined Kevin on stage to demonstrate multi screen content for enterprise. Kevin then showed off an eUnity healthcare demo – built in Flex 4.5, now in beta – showcasing how a Canadian hospital is now viewing/interacting with MRIs in the Flash Player…on the BlackBerry PlayBook tablet! (You can see a video of the BB PlayBook here later today.) Mike Lazarides, RIM President & Co-CEO joined Kevin onstage to talk about how the UI for the PlayBook is based on AIR, and then demo’ed some AIR apps on the PlayBook, including SAP’s CIO Cockpit, SalesForce Chatter, and HD video from BBC Motion Gallery, and showing off multi-tasking on the tablet. The SDK is now available for the PlayBook, and those developers who write an app that’s accepted by RIM will be eligible for a free BlackBerry PlayBook.
  • In gaming, Kevin showed off Sony Picture’s “Green Hornet” movie Flash-based game for desktop and mobile, as well as hardware accelerated graphics in a Retro Shooter game on an HTC phone. He entertained the crowd with the Idle Worship game, a new social game now in beta – particularly entertaining if you’ve ever wanted to throw a lightning bolt. Following that, he showed off game controller support for Flash while demo’ing Meteor Storm, and then came the big gaming surprise – a prototype of a 3D driving game that took full advantage of hardware acceleration, which he navigated using a USB steering wheel from Logitech. Here’s a preview of this 3D functionality which will be available in an upcoming release of Flash Player and AIR
  • And at the very end came an announcement that got a huge response, when Christy Wyatt, Corporate Vice President from Motorola announced that all MAX attendees were getting a free Motorola Droid 2 phone, because “anyone who’s not giving you Flash on a mobile device is not giving you the Internet.”

All of this coming on the heels of our news announcements today, including the release of Adobe® AIR® 2.5 SDK for televisions, tablets, smartphones and desktop operating systems (http://blogs.adobe.com/air) and these other announcements:

  • http://m.flash.com has been updated with AIR for Android apps and social features, so you can share your favorite sites or apps as well as submit your site to Adobe; now available, http://tv.flash.com with 12 experiences powered by Flash for Google TV

Lots of sessions to come, and more fun previews tomorrow with @BenForta and his special guests. Keep an eye on this blog for new updates throughout MAX!

MAX 2010: "Are You Smarter…?" Survey! We Need Help!

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As I posted last week, we’re doing a live game show at MAX – a quiz show that will pit 2 teams against each other; one team of Adobe Flash evangelists and one team of Adobe Flash community experts.

One section of our game will be a survey question in the form of a Family Feud question. Haven’t seen or heard of Family Feud? Watch this. Scroll to minute 3:48 and you’ll see one member of each team coming to the center with the host, getting a survey question and trying to be the first to buzz in with an answer. The person who buzzes in first gets to answer first, and if their answer ranks highest on the answer board, they can try to fill in all the answers or pass to the other team.

Our game show “Community Round” will be in the same vein. So… TAKE OUR SURVEY! It’s three easy questions where we want you to rank your answers. It’l take you 3 mins. Then be sure to join us at MAX 2010 at 4:30 PM PT on the pavilion stage where your responses will be part of the game. We’ll also record the show and get online – so stay tuned for links.


Again – Take the survey and help us stump the evangelists!

Seriously – ARE You Smarter than a Flash Evangelist?

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As you may have read in a blog post last week from Ben Forta on the MAX blog, on Day 2 of this year’s MAX, on the community pavilion stage, we’ll be hosting a game show that pits 4 experts from the greater Flash community against 4 Adobe Flash evangelists. We’re calling the game “Are You Smarter than a Flash Evangelist?” and right now we’re taking your questions (and answers) to make this a quality, “infotaining” event. Got a Q/A that will flummox our contestants? Send it to us: fye@adobe.com. Can be multiple choice, single answer, techy or not so techy. The more the better.

SO WHEN IS THE GAME?
Tues Oct 26 at 4.30pm PT – MAX Pavilion stage, LACC

WHO IS PLAYING?
The Adobe team: Lee Brimelow, Ryan Stewart, Michael Chaize and Serge Jespers
The Community team: Stacey Mulcahy, Chuck Freedman, Elad Elrom and Jesse Freeman – aka The Flash Bum

WHAT’S THE ACTUAL GAME?
4 rounds of questions – the 4th round will be Family Feud style survey question which we’ll also want your input on, stay tuned for a link! – and then a final Lightning Round of Q/As.

WHAT WILL THEY WIN?
A mug. Probably a beer. Lots of bragging rights.

WHAT DO I DO NEXT?
Besides emailing us Q/A’s to fye@adobe.com… Join us at MAX 2010. Here’s how to convince your boss. Already convinced? Here’s where to register for MAX.

Rosetta Stone Enriches Learning Experiences with Adobe Flash

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Today Rosetta Stone introduced its Version 4 TOTALe™, a new product that adds live conversational practice and social learning activities to their core course. Built using the Flash Platform tools, Creative Suite 5 and LiveCycle Collaboration Services, Version 4 TOTALe integrates locally installed software with online socialization features that lets learners to get the best of offline and online worlds. Check out the complete immersion learning experience at http://www.rosettastone.com/


New content in the Adobe Developer Connection

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Adobe Flash Builder 4 beta includes a new feature called the Network Monitor, which you can use to debug network traffic between a Flex application and an application server at runtime. Read David Gassner’s article and try out this new feature by using Adobe ColdFusion and a set of sample Flex applications. Meanwhile, follow Sujit Reddy G and learn how to build a Flex application that connects to a BlazeDS Remoting destination using Flash Builder 4 beta.

Just released, Adobe LiveCycle Data Services ES2 (version 3) simplifies the development of web applications using Flash and Java. Download a trial version of the software and read Anil Channappa’s article to get an overview of the new capabilities in the release.

If you are finding yourself with some developer holiday downtime during the next few weeks, get inspired by some of the amazing Flash websites picked by veteran website reviewer Rob Ford as the best Flash experiences in 2009—and then cast your vote for the best site of the year. In the meantime, Rodney Smith continues his series on using ActionScript 3 to bring 3D motion to your Flash projects. This time, it’s how to pan, zoom, and move objects within a 3D space.

Also, improve your understanding of search engine optimization by watching SEO gurus Jay Middleton and Damien Bianchi discuss best practices for optimizing SWF-based content for search engines.